Athletics

US sportswear manufacturer Nike has signed a long-term extension to its partnership with the British Athletics national governing body.

Indian conglomerate Tata has been named as the new title sponsor of the Mumbai Marathon.

Chinese real estate developer China Fortune Land Development (CFLD) has agreed a deal to become the title sponsor of the Beijing Marathon.

Dairy products manufacturer Müller has extended its partnership with the British Athletics governing body until the end of 2019.

Food products manufacturer Jordans Cereals has agreed a deal to sponsor this year’s edition of the International Association of Athletics Federations’ World Championships, while sports equipment brand Nordic Sport has partnered with the World Para Athletics Championships, which get underway on Friday.

Fitness equipment manufacturer Technogym has agreed a deal to sponsor the International Association of Athletics Federations’ (IAAF) World Championships and the World Para Athletics Championships, which will take place in London this summer.

Japanese tyre manufacturer Toyo Tires has signed on as a national partner of the International Association of Athletics Federations’ (IAAF) 2017 World Championships, which will take place in London, England.

Japanese tyre manufacturer Bridgestone has agreed a deal to sponsor German track and field event the Internationales Stadionfest (ISTAF).

Multinational oil and gas company BP has signed up as a national partner of this summer’s World Para Athletics Championships, which will take place in London, England.

US sportswear brand New Balance has agreed a deal to become the official shoe and kit sponsor of the London Marathon.

Shipping solutions company General Logistics Systems (GLS) has agreed a deal to become the main sponsor of the German Athletics Federation (DLV).

The Air France airline has entered into a partnership with Amaury Sport Organisation, through which it will sponsor a range of running events.

The Bahamas Telecommunications Company has been named as the title sponsor of the International Association of Athletics Federations’ upcoming World Relays event in the Caribbean country.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

The Skechers Performance division of US footwear brand Skechers has agreed a deal to continue as the title sponsor of the Los Angeles Marathon.

US oil refining and marketing company Citgo has stepped up its backing of the Boston Marathon after signing a new multi-year partnership with the Boston Athletic Association.