Athletics

Swiss watchmaker Tag Heuer has expanded its commercial support of the World Marathon Majors (WMM) series by agreeing a deal to become an official partner of the 2016 London Marathon.

Electronic solutions manufacturer Molex has agreed a deal to become an official sponsor of the Chicago Marathon.

US healthcare and pharmaceutical brand Abbott has built on its title sponsorship of the World Marathon Majors by striking a deal to become an official sponsor of the Boston Marathon.

Japanese sportswear company Asics has signed a long-term extension as the official apparel supplier to the French Athletics Federation (FFA).

Cardiff University has been announced as the title sponsor of the 2016 World Half Marathon Championships.

Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.

Athletics equipment brand UCS has signed an agreement with the USA Track and Field (USATF) national governing body.

Global sportswear brand New Balance has signed a new sponsorship agreement with the England Athletics national governing body.

Global insurance and investment management company NN Group aims to sponsor major international running events or create brand-owned running events in seven key markets over the next two years.

Global insurance and investment management company NN Group aims to add to recently-signed title sponsorships of the Rotterdam Marathon and The Hague’s City-Pier-City half-marathon with similar deals involving major international running events over the next two years.

Indian IT, consulting and business services provider Tata Consultancy Services has secured a five-year extension to its title sponsorship of the Amsterdam Marathon.

Sportswear brand New Balance officially sponsored the Vitality British 10K London Run 2014 on Sunday, 13 July 2014.

UK supermarket chain Morrisons has struck a deal to become the new title sponsor of the Great Run mass participation running series.

Insurance and asset management firm NN Group has reached a three-year agreement to become the new title sponsor of the Rotterdam Marathon.

Private health company Bupa has ended its sponsorship of the Great Run series, which includes the Great North Run.

Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.