American Football

NFL American football team Philadelphia Eagles has extended its partnership with the Americas subsidiary of Japanese imaging and electronics company Ricoh.

Brand USA, the public-private partnership responsible for promoting the United States as a travel destination, has announced an international marketing partnership with American football league the NFL.

NFL American football team New Orleans Saints has reached a sponsorship agreement for the 2013-14 season with locally based cruise operator Carnival Cruise Lines.

Southern Ford Dealers has agreed a four-year sponsorship deal with NFL American football team Jacksonville Jaguars.

The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.

NFL American football team Miami Dolphins has announced a sponsorship deal with cruise ship operator Norwegian Cruise Line.

Californian auto title loan company LoanMart has reached a sponsorship agreement with American football team San Diego Chargers for the 2013 NFL season.

Home improvement retailer Lowe’s has reached an agreement to become an exclusive national partner of the Canadian Football League.

Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has consolidated its sponsorship presence in American football’s NFL by extending its partnership with the Green Bay Packers for the new season.

NFL American football franchise Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with business-to-business communications specialist Level 3 Communications.

IT company EMC has agreed a deal to return as an official sponsor of American football’s NFL International Series ahead of the first of two games at Wembley Stadium this year.

Life insurance company New York Life has announced an extension of its extensive US sports sponsorship portfolio.

Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has renewed its sponsorship deal with the Minnesota Vikings for the current NFL American football season.

Florida-based savings and loans association BankUnited has entered into a sponsorship agreement with NFL American football team the New York Jets.

Consumer transaction technologies firm NCR Corporation has agreed a four-year partnership, from 2013-14 to 2016-17, with NFL American football team the Atlanta Falcons.

NFL American football team Kansas City Chiefs has signed a four-year sponsorship deal with fast food company McDonald’s.