American Football
Steelers given clean bill of health with UPMC extension
NFL American football franchise the Pittsburgh Steelers has extended its partnership with local healthcare provider UPMC Sports Medicine.
NFL’s Jaguars take a ride with Uber
NFL American football franchise the Jacksonville Jaguars has agreed an innovative new partnership with taxi service Uber.
Minnesota Vikings sign Polaris as latest partner for new stadium
Off-road vehicle manufacturer Polaris has signed up as the fifth founding partner for U.S. Bank Stadium, the future home of NFL American football franchise the Minnesota Vikings.
NFL drinks to lucrative Bud Light extension
The NFL American football league has agreed a six-year extension to its partnership with brewing giant Anheuser-Busch InBev, in an agreement involving its Bud Light beer brand.
NFL’s Giants seal new beverage deal
Alcoholic drinks company International Spirit and Beverage Group (ISBG) has agreed a multi-year sponsorship deal with NFL American football franchise the New York Giants.
NFL’s Vikings connect with latest founding partner for new stadium
NFL American football franchise the Minnesota Vikings has signed communications company CenturyLink as its latest founding partner for U.S. Bank Stadium, the team’s new home that is currently under construction.
Seahawks take flight with Delta extension
NFL American football franchise the Seattle Seahawks has signed an extension to its partnership with Delta Air Lines.
Seahawks brew new beverage partnership
NFL American football franchise the Seattle Seahawks has agreed a partnership with beverage company Humm Kombucha.
Boca Raton Bowl kits out with new title sponsor
The Boca Raton Bowl college American football game has signed the Marmot clothing and equipment company as its new title sponsor.
National Car Rental steps up to back St. Louis NFL stadium
Vehicle rental firm National Car Rental has agreed a 20-year deal to become the naming rights partner of a proposed new stadium for NFL American football franchise the St. Louis Rams.
Detroit Lions to support local businesses through new partnership
NFL American football franchise the Detroit Lions has entered into a multi-year partnership with credit card processing firm International Bancard in an effort to help support local businesses.
New Orleans Saints hop on board with local cruise line firm
NFL American football franchise the New Orleans Saints has announced a multi-year partnership with the locally-based Carnival cruise line firm.
Title sponsor signs up for inaugural Arizona Bowl
US loans company Nova Home Loans has struck a deal to become title sponsor for the inaugural edition of the National Collegiate Athletic Association’s new Arizona Bowl college American football game.
NFL heads into 2015 International Series with DraftKings partnership
Daily fantasy sports company DraftKings has struck a deal to become a partner of the NFL American football league’s International Series.
Chevron energises Buccaneers with new deal
Chevron Products Company, a division of US energy firm Chevron, has entered into a sponsorship deal with NFL American football team the Tampa Bay Buccaneers.
Bojangles serves up Atlantic Coast Conference partnership
American collegiate athletics body the Atlantic Coast Conference has agreed a partnership with restaurant operator and franchisor Bojangles.
Denver Broncos extend with coffee partner
US premium coffee company Marley Coffee has extended its partnership with NFL American football franchise the Denver Broncos.
Fans the focus of Seahawks partnership with American Express
NFL American football franchise the Seattle Seahawks has agreed a multi-year partnership with financial services group American Express.