American Football
NFL announces Caesars Entertainment as first Official Casino Partner
The NFL has ushered in the new year by announcing that Caesars Entertainment will be its inaugural Official Casino Partner in a deal worth a reported $30m (€26m) a year.
Goodyear extends as Cotton Bowl title sponsor
Tyre manufacturer Goodyear has renewed its title sponsorship of the annual Cotton Bowl Classic college American football game
Eat Rite to support Buffalo franchises
Eat Rite Foods, a healthy foods producer, has been revealed as a new partner of the ownership group behind the Buffalo Bills NFL American football franchise and Buffalo Sabres NHL ice hockey team
Hawai’i Bowl finds new title sponsor
Personal finance company SoFi has signed on as the new title sponsor of college American football game the Hawai‘i Bowl.
Sponsor recommits to Pac-12 Football Championship Game
Retail gas brand 76 has extended its role as the presenting sponsor of the Pac-12 college sport conference’s American football championship game.
Giants running back to promote Dunkin’ rebrand
The Dunkin' quick service restaurants brand, the Official Coffee of the New York Giants, has signed a one-year promotional partnership with the NFL club’s running back Saquon Barkley.
PlayStation renews title deal for college football’s Fiesta Bowl
Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN
Seattle Seahawks ink first casino partnership with Snoqualmie Casino
The Seattle Seahawks NFL franchise has signed a new Official Partner deal with Snoqualmie Casino
Alliance of American Football signs equipment partner
The new Alliance of American Football competition has signed a multi-year partnership with sports equipment manufacturer Riddell Sports Group
Redskins team up with Safeway
NFL American football team the Washington Redskins has entered into a partnership with supermarket chain Safeway
Pac-12 adds Jack in the Box, seals double extension
The Pac-12 Conference has signed fast-food restaurant chain Jack in the Box as a new partner, while German automotive manufacturer Audi and soft drinks brand Dr Pepper have extended their deals with the…
Cherry drink brand extends ESPN Events college sports deal
Cherry juice products brand Cheribundi is extending its sponsorship with ESPN Events by adding seven College Football Bowl Games and six NCAA early-season college basketball events to its sponsorship roster…
New York Jets seal landmark 888 deal
Online gaming company 888 has today (Tuesday) confirmed a sponsorship deal with NFL American football franchise the New York Jets
Caesars feels at home with Las Vegas Stadium partnership
Nevada-based Caesars Entertainment has signed as the first Founding Partner of the Las Vegas Stadium, the future home of the Las Vegas Raiders NFL franchise.
Jets join NFL casino partnership drive
The New York Jets have become the third NFL American football franchise to sign a deal with an online casino operator after teaming up with 888 Holdings
Aer Lingus backs Dublin college football series
Airline Aer Lingus has signed on as Title Sponsor of a five-game series of college American football matches that will held at Dublin’s Aviva Stadium from 2020.
Anheuser-Busch extends with Kansas City Chiefs
The NFL’s Kansas City Chiefs has extended its exclusive partnership agreement with beer group Anheuser-Busch and its Bud Light brand.
Baltimore Ravens become second NFL franchise to partner with casino
The Baltimore Ravens have made NFL history after becoming the second franchise to partner with a casino brand.