Video Games

Football

EA Sports’ sponsorship of the Premier League Primary Stars schools programme put the Fifa video game at the centre of the teaching resources provided by EA Sports and drove engagement with teachers and pupils alike.
Football

Everton and game maker Rovio activated their sleeve sponsorship by turning three Everton players into limited-edition characters in its latest version of the Angry Birds franchise.

Ligue 1 club Paris Saint-Germain has renewed and broadened its partnership with US video game developer Electronic Arts to 2023- 2024
Football

Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
Football

Italian Serie A football club Juventus has signed an exclusive three-year partnership with Japanese video game developer Konami
Football

Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports

Premier League club Manchester United will partner with Japanese video game maker Konami Digital Entertainment and its ‘PES’ football game under a new multi-year deal.
Football

Japanese video game developer Konami has extended its partnership with Spanish LaLiga football club Barcelona
Baseball

Union licensing activity rises for third straight year as asset base builds ahead of labor deal expiration in 2021
Football

The French Football League (LFP) has today (Monday) signed Japanese video games developer Konami as a new major partner of its Coupe de la Ligue competition
Esports

Singaporean video game hardware firm Razer has signed as the Official Esports Partner of the Southeast Asia Games 2019
American Football

Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN

Video game developer Konami has renewed its Official Football Video Game Partner deal with Premier League club Arsenal for the 2018-19 season
Esports

The German Football League (DFL), the governing body of the Bundesliga and Bundesliga 2, has signed an agreement with video game publisher EA Sports to set up a German championship for the Fifa game series