Sporting Apparel
JD moves into kit supply market with Bournemouth
English Premier League newcomer AFC Bournemouth has agreed a kit deal with UK sportswear retailer JD.
Basketball Bundesliga newcomer nets new kit partner
German Basketball Bundesliga team S.Oliver Baskets has secured sportswear company K1X as its new kit provider.
Volleyball England signs up Mizuno as first partner for new event
Japanese sports equipment and sportswear company Mizuno has agreed a deal to become the first commercial partner of the London Legacy Volleyball Cup, a new club competition run by the Volleyball England national governing body.
Nike replaces Adidas as University of Michigan partner
Nike will replace sportswear rival Adidas as a partner of the University of Michigan in the US.
Kappa commits to long-term partnership with Sassuolo
Sportswear brand Kappa has signed a long-term kit deal with Italian Serie A football team Sassuolo.
Norwich signs lengthy kit renewal with Errea
English Premier League football team Norwich City has signed a long-term extension to its partnership with kit provider Errea.
Macron signs kit deal with Basketball Bundesliga club
Italian sportswear company Macron has entered into a partnership with German Basketball Bundesliga top-tier club MHP Riesen Ludwigsburg.
Partners sign up for NBA’s first Africa game
Numerous partners, including sportswear company Nike and Ford Motor Company of Southern Africa have signed up as partners of the NBA North American basketball league’s first game in Africa on August 1.
Adidas secures kit deal with Newell’s Old Boys
German sportswear company Adidas has agreed a deal to become the new technical sponsor of Argentinian Primera División top-tier football club Newell's Old Boys.
Debut International Champions Cup China unveils sponsors
Organisers of the inaugural International Champions Cup China have revealed the first wave of sponsors that have signed up to support the debut edition of the pre-season club football tournament.
Freeride World Tour signs up skiwear sponsor
Sportswear manufacturer Peak Performance has agreed a deal to become a sponsor of the Freeride World Tour skiing and snowboarding series.
Espanyol nets new kit partnership with Joma
Spanish sportswear company Joma has expanded its professional football commercial portfolio after entering into a partnership with Spanish Liga top-tier club Espanyol.
Sydney FC signs up with Puma, brings in shorts sponsor
Australian A-League football team Sydney FC has signed a kit partnership deal with sportswear giant Puma.
BLK enhances AFL presence
Sportswear manufacturer BLK has reached an agreement to become the official apparel supplier to the Australian Football League (AFL) Aussie rules competition.
Macron nets extension with Perth Glory
Italian sportswear company Macron has extended a partnership with Australian A-League football club Perth Glory.
FRF signs Telekom Romania as new main sponsor
Telecommunications company Telekom Romania has agreed a deal to become the new main sponsor of the Romanian Football Federation (FRF).
Macron adds Pallacanestro Cantu to Lega Basket roster
Italian Lega Basket Serie A basketball team Pallacanestro Cantù has entered into a kit partnership with sportswear firm Macron.
Nike pounces for eight-year NBA partnership
US sportswear giant Nike has secured a long-term deal to become the official on-court apparel provider of the National Basketball Association in North America.