Payment Services & Credit Cards

Football

English Premier League football club Manchester City has agreed a new three-year partnership with UAE banking group First Gulf Bank.

Basketball

US multi-national finance services group American Express has renewed its deal with the NBA to continue as the basketball league’s official credit card, according to the Advertising Age website.

Football

English Premier League champion Manchester United has announced a three-year extension to its UK partnership with credit card issuer MBNA.

Football

English Premier League football club Manchester United has reached an agreement to make AFB its official credit card partner in Kenya.

Football

Manchester United has signed a four-year sponsorship deal, from 2013-14 to 2016-17, with Mexican banking group INVEX.

Tennis

MasterCard has agreed to become the official payment card of the French Open as part of a new five-year partnership with the French Tennis Federation.

Football

Caixa Econômica Federal has agreed a one-year shirt sponsorship deal with Brazilian top-tier football club Coritiba.

Football

In a marketplace where aggregators are an ever-prevalent choice for finding a credit card and there’s an increasing number of products available, credit card organisations have to fight harder than ever to make themselves heard. Capital One sought a way to differentiate its brand to increase awareness of the company as a credit card provider.

Golf

GOLF’S PGA TOUR is in discussions with brands in up to five industry sectors, thought to include automotive manufacturing, banking and consumer electronics, about new central sponsorship agreements to b…
Football

Sports Sponsorship Insider talks to Sally Camm, director of brand communications at Capital One (Europe), as the company’s first season as title sponsor of the Football League’s League Cup reaches its…
Basketball

AMERICAN EXPRESS, Barclays Center, and the Brooklyn Nets have entered into a multi-tiered, five-year alliance making American Express the official credit card of Barclays Center and the Brooklyn Nets and…

CREDIT CARDS, particularly bitter rivals Visa and MasterCard, are regularly the subject of Frontiers’ attention so news that spending on plastic is growing fast caught our eye.

VISA AND MASTERCARD, the two leading credit card companies worldwide, are major actors in the sponsorship of sport, but which creates the most online chatter?

'PRICELESS' IS ONE of the most recognised marketing campaigns of recent years and has powered Mastercard to global prominence since it was first rolled out during the 1997 baseball World Series

THIS WEEK Visa renewed the payment card company’s status as the Official Payment Services Company of Major League Soccer (MLS), U.S. Soccer, and the Mexican National Soccer Team’s U.S. To