Payment Services & Credit Cards
MasterCard extends Copa America ties
Payment services company MasterCard will sponsor the 2015 Copa America after reaching an agreement with Wematch, the commercial rights holder for the Latin American national team football tournament.
Equestrian showpiece bolsters commercial standing with Honda and Credit Suisse
The CHI Geneva show jumping event has sealed a two-year extension to its principal sponsor deal with multinational financial services firm Credit Suisse and has added Japanese automotive manufacturer Honda as a new partner.
Capital One hits ESPN’s target for college football’s Orange Bowl
Financial services company Capital One has signed a deal to be the title sponsor of season-ending US college American football game, the Orange Bowl, part of the new College Football Playoff (CFP).
Elo links up with Copa do Brasil
Brazilian credit card company Elo has agreed a three-year sponsorship deal for the Copa do Brasil club football competition.
NFL International Series deals continue to grow
The 2014 National Football League (NFL) International Series will create significantly more media value for its sponsors than the previous series due to a number of factors.
Capital One banks Orange Bowl title sponsorship
Credit cards, loans and savings specialist Capital One has struck a multi-year deal to become the new title sponsor of the Orange Bowl US college American football game.
Tottenham nets MBNA renewal
English Premier League football club Tottenham Hotspur has signed a five-season extension to its long-standing sponsorship deal with credit card company MBNA.
Manchester City banks SHB deal
English Premier League champion Manchester City has announced a two-year partnership with Saigon Hanoi Commercial Joint Stock Bank (SHB).
MasterCard: Consumer-based marketing for business to business operations
Payment systems company MasterCard is using its sports sponsorships as part of a consumer-based marketing strategy despite a lack of direct consumer operations, Ann Cairns, president, international markets for MasterCard, told Sports Sponsorship Insider.
Liverpool banks MBNA extension
Credit card company MBNA has extended its long-term partnership with English Premier League football club Liverpool until the end of the 2018-19 season.
MasterCard completes top-tier partner roster for Rugby World Cup
Global payment company MasterCard has signed on as the sixth and final worldwide partner of the 2015 Rugby World Cup, which takes place in England next year.
Rugby World Cup seeks full house of top-tier renewals
Visa pays more for Fifa Partner position, 2015-2022
Global payment brand Visa this month extended its Fifa Partner agreement from 2015 to 2022.
Fifa secures Visa extension
Financial services company Visa has extended its top-tier partnership with Fifa, world football’s governing body, until 2022.
Tinkoff Credit Systems secure main sponsorship of cycling team
Russian banking group Tinkoff Credit Systems will become the main title sponsor of Riis Cycling after founder Oleg Tinkov agreed a takeover deal for the leading UCI World Tour team.
Manchester United banks Banif partnership
English Premier League football club Manchester United has announced a four-year financial services partnership with Maltese commercial bank Banif Bank.
Sale lands credit extension with MBNA
English Premiership rugby union club Sale Sharks has agreed a two-year extension to its partnership with main sponsor MBNA.
United strikes double deal with Middle Eastern financial institutions
English Premier League champion Manchester United has announced regional sponsorship agreements with Commercial Bank of Qatar and Emirates NBD Bank.