Banking
Allianz partners up with Formula E
German financial services company Allianz has entered into a partnership with the Formula E electric car-racing series.
VTB sponsors F1’s Russian Grand Prix
Russian financial services group VTB has signed as title sponsor of the country’s round of the Formula One motor-racing championship.
Flamengo extends with main sponsor Caixa
Campeonato Brasileiro Serie A football club Flamengo has renewed its sponsorship deal with government-owned banking group Caixa.
Handball Bundesliga champion extends with shirt sponsor
German Handball Bundesliga team Rhein-Neckar Löwen has renewed a shirt sponsorship deal with financial services company PSD Bank Karlsruhe-Neustadt.
Swiss Ski banks extension with long-term sponsor
Swiss Ski, the national governing body for skiing in Switzerland, has renewed its partnership with banking group Raiffeisen.
French Open serves up renewal with main sponsor
French financial services company BNP Paribas has extended its sponsorship of the French Open grand slam tennis tournament.
Q & A with Ludivine Roosebeke, head of sponsors, Paris 2024 Bid
Last month, Sports Sponsorship Insider compared sponsorship activity between the Paris 2024 bid and the French National Olympic and Sports Committee (CNOSF). Below is the full interview with Ludivine Roosebeke, head of sponsors, Paris 2024 Olympic and Paralympic Bid Committee.
Swiss Super League banks renewal with title sponsor
Banking group Raiffeisen has extended its main sponsorship agreement with the Swiss Football League, through which it will continue to title sponsor the top-tier Super League club competition.
Rival French banks make plays for Paris 2024 OCOG rights
French banks BNCF and BNP Paribas are positioning themselves for a chance to win the prize of Official Bank of the Organising Committee for the Olympic Games (OCOG) in the event that Paris wins its bid…
Barcelona banks extension with sponsor
Spanish financial services provider CaixaBank has renewed its sponsorship deal with LaLiga football club Barcelona.
RBC extends long-standing commitment to Canadian Olympic team
Canadian banking group RBC has extended its partnership with the Canadian Olympic Committee (COC).
Howzat? Why Investec exit signals finance sector shift
Ben Cronin, Global Lead of Network Client Solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan
Investec to make early exit from ECB deal
Specialist bank and asset manager Investec and the England and Wales Cricket Board have today (Friday) confirmed they will bring an early end to their long-term sponsorship deal, with the move reportedly due to the ECB’s decision to enter into a new partnership with banking group NatWest.
French Olympic Committee banks extension with partner
The French National Olympic and Sports Committee (CNOSF) has extended its partnership with domestic financial services company Groupe BPCE.
São Paulo continues shirt sponsorship drive with new deal
Campeonato Brasileiro Serie A football club São Paulo has agreed a shirt sponsorship deal with financial services company Banco Intermedium.
First national partner signs on for India’s U17 World Cup
Indian financial services company Bank of Baroda has agreed a deal to sponsor next year’s Fifa U17 World Cup national team football tournament, which will take place in India from October 6-28.
Barcelona’s New York office makes Scotiabank first signing
Canada-based multinational financial services company Scotiabank has entered into a multi-year partnership with Spanish LaLiga football club Barcelona.
Crédit Agricole steps up support of French judo
French banking network Crédit Agricole has upgraded its association with the French Judo Federation (FFJDA) by becoming an official partner of the national governing body.