Banking

Financial services company CaixaBank has renewed its partnership with Spanish LaLiga football club Atlético Madrid.

Financial services company Intrust Super has agreed a sponsorship deal with the Queensland Maroons, while fellow Australian rugby league club the St George Illawarra Dragons has renewed its naming-rights partnership with St.George Bank.

Banking group Santander has agreed a deal with Uefa, the governing body for European football, to sponsor its Champions League club competition. The Spanish company has also confirmed that it has ended its sponsorship commitments in the Formula One motor-racing series.

The Peruvian Football Federation (FPF) has entered into a partnership with Lima-based financial services company BBVA Continental.

The German Volleyball Federation (DVV) has named financial services company Comdirect as a main sponsor of the body.

Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.

Raiffeisen Bank International has agreed a deal to become an official sponsor of the European Handball Federation’s Euro 2018 men’s national team tournament, which will take place in Croatia.

Sports Sponsorship Insider has published the third ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the financial services sector, from banks and ins…

Financial services company CaixaBank has renewed its partnerships with Spanish LaLiga football clubs Levante and Girona.

Retail and commercial banking company NatWest has agreed a deal to become the new title sponsor of the Six Nations rugby union tournament.

German banking and financial services company Deutsche Bank has entered into a partnership with Eintracht Frankfurt, which plays in the country’s Bundesliga top-tier club football competition.

Santander Consumer Bank, the German subsidiary of Spanish banking group Banco Santander, has renewed its second-tier partnership with Bundesliga club Borussia Mönchengladbach to communicate values of …

The German subsidiary of Spanish banking group Banco Santander has renewed its second-tier partnership with resurgent Bundesliga club Borussia Mönchengladbach in a five-year deal from 2017-18 to 2021-22. 

Private banking and asset management group LGT has agreed a deal to sponsor ice hockey’s pan-European club competition the Champions Hockey League.

Spanish LaLiga football club Valencia has extended its partnership with financial services company CaixaBank.
 

Sterling National Bank has agreed a multi-year sponsorship deal with NFL American football team the New York Jets.