Automobile Manufacturing
BMW replaces Land Rover in RFU shake-up
THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012
MINI and PUMA: partnership of the decade, but which one?
THE FUTURE OF x-branding or a tie-up too far? That was the question on analysts lips at the announcement that sports apparel and lifestyle brand Puma has signed a multi-year licensing partnership with…
Lotus takes a pragmatic approach to racing heritage
THE RECENT history of Lotus in Formula One is a confusing one
No logo for Europa League winners
CORPORATE SPAIN was out in force at the Europa League final in Bucharest on Wednesday, with car brand SEAT a strong presence around the ground as the competition’s exclusive sponsor and Petronor, a Spanish o…
SUVs, sport…and Victoria Beckham
LAND ROVER vs JEEP: They have been rivals for more than 60 years, but this month Jeep and Land Rover took divergent roads in their quest for greater sales through sports sponsorship
BMW goes for gold with LOCOG fleet
THIS IMAGE shows how BMW Group, the Official Automotive Partner to London 2012, will deploy vehicles from its Olympic fleet as part of the 70-day Olympic Relay around the UK
Audi deal for Ducati could be big boost to brand
ACCORDING TO SOME analysts Volkswagen Audi group chairman Ferdinand Piech gave himself a very big 75th birthday present by buying his favourite motorbike manufacturer
Arsenal stars turn ballet dancers for Citroën
FRONTIERS HAS always had a soft spot for Citroëns.
Jeremy Lin – a cross-continent “Linsanity”
THE JEREMY LIN sensation has been at the centre of media attention since February 4 when “Linsanity” exploded onto the basketball scene.
TOP is “unsustainable”, says Payne
THE MAN WHO helped create The Olympic Partner (TOP) programme has told Sports Sponsorship Insider that “the most successful international marketing programme ever created” is on borrowed time if the rev…
Sponsors emerge from recession planning expansion and acquisitions
AS THE WORLD struggles to gain economic momentum, a real gap seems to be opening up between companies powering out of the recession and those for whom the economic crisis exposed deeper weaknesses
Datsun brand revival could herald a boost to auto sponsorship
TOO OFTEN Frontiers reports on acquisitions between major global companies which sees big-name brands disappear
Hyundai assembles international cast of stars for Euros
THE CHALLENGE for a top sponsor of any team event is to capture the tribal loyalty of the teams involved whilst retaining positive profile no matter which ones progress through the knockout stages
Jaguar ups profile with athlete and employee recruitment
JAGUAR LAND ROVER is a quintessential British brand famous for its stylish muscle cars and the best 4x4… in the world.
Warrior Sports draws strength from Liverpool deal
US APPAREL COMPANY Warrior Sports has signed a six-year kit deal with English Premier League club Liverpool
BMW reveals London 2012 Pavilion
LAST WEEK, BMW, the Official Automotive Partner of London 2012, unveiled its pavilion design for this summer's Olympic and Paralympic Games
LOC’s cheered by car category competition
NISSAN vs BMW: The announcement this week of Nissan as the automotive sponsor of the Rio 2016 Olympic Games for an estimated $200m puts BMW’s Tier 1 deal with the London 2012 Local Organising Committee i…