Uefa

Uefa, football’s European governing body, has signed a multi-year extension to its licensing agreement with Electronic Arts, granting continued exclusivity of its club competitions to video game developer E…

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season. Of

Italian sports brand Erreà will supply technical apparel for Uefa’s ‘Kit Assistance Scheme’ for Europe’s national associations between 2022 and 2026. The

The pandemic forced Uefa Europe League partner Kia Motors to pivot its 2019-20 season marketing programme from in-person initiatives to online experiences.

For the 2020 Champions League’s return in August, Uefa partner Mastercard created a best practice example of how sponsors could switch physical experiences for virtual activations amid the pandemic.

Food and beverage group PepsiCo has extended it Uefa Champions League sponsorship for three more seasons from 2021-22 to 2023-24

For the final stages of the 2020 Uefa Champions League, with matches played behind closed doors after the tournament’s pandemic-enforced shutdown, Hotels.com activated around the idea of watching the match from somewhere special.

Uefa partner Santander brought the excitement of the 2020 Champions League Final in Lisbon to the world through an enhanced edition of its ‘Santander Media House’

The value of PepsiCo’s recently-announced sponsorship of Uefa women's football at all levels, from 2020-21 through to the summer of 2025, has been placed at around €2.5m

Gazprom’s December 2019 mini-documentary leveraged its sponsorships with Zenit and Uefa to take football fans behind the scenes of the club.

Global food and beverage company PepsiCo had added to its presence in elite European football by sponsoring Uefa’s major women’s club and national team competitions until 2025.

Sony Playstation tied the Champions League to football gaming via a campaign that culminated with ‘The PlayStation FC Final’, a match played in the same stadium as the 2018-19 final one day later.

Heineken’s decision to switch its Europa League rights from its Amstel brand to the non-alcohol brand Heineken 0.0% was done without a monetary change to the original contract, SportBusiness has learned.

Fifa president Gianni Infantino has been cleared by the organisation's ethics committee of any breach of its code in relation to his meetings with Swiss attorney-general Michael Lauber

For its first final as a Uefa Champions League sponsor, in 2019, Santander decided to become the ‘unofficial host’ via an array of on-the-ground activations in its home city of Madrid.

At the 2018-19 Uefa Champions League final, Pepsi leveraged its rights as presenting partner of the Opening Ceremony through a campaign centred on a concert by Imagine Dragons.