Uefa

Football
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German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
Football
Sponsorship & Marketing

Heineken has agreed a three-year renewal of its global sponsorship deal with the Uefa Champions League, SportBusiness can exclusively reveal
Football
Sponsorship & Marketing

Uefa has opened the bidding process for commercial partners in at least four more categories for Euro 2024, as it looks to complete its sponsorship portfolio for the tournament in Germany
Football
Sponsorship & Marketing

Uefa, European football's governing body, has launched a tender process in the logistics category to sponsor its leading men's club competitions
Football

PepsiCo’s Gatorade brand will be seen hydrating players on the sidelines for the first time in its next sponsorship agreement with the Champions League after Uefa persuaded clubs to make the inventory available. Ben Cronin provides detailed analysis of the sponsorship renewal.
Football
Sponsorship & Marketing

Uefa has signed up Ergo as the latest national partner of Euro 2024 in a deal that makes the Germany-based insurance company a presenting partner of the competition’s volunteer programme.
Football
Sponsorship & Marketing

Deutsche Bahn, the national railway company of Germany, has agreed a deal to sponsor the Uefa Euro 2024 national team tournament, which will take place in its home country
Football
Sponsorship & Marketing

European governing body Uefa has issued an invitation for brands to express their interest in the remaining sponsorship packages available for its next club competitions sponsorship cycle, which runs from…
Football
Licensing & Merchandising

Uefa is inviting sponsorship bids from companies in the branded watch category for Uefa men’s club competitions for the 2024-27 commercial cycle.
Football
Sponsorship & Marketing

Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.
Football
Sponsorship & Marketing

Uefa has issued a request for proposals for the two remaining global sponsorship packages for the Women’s Euro 2025 in Switzerland.
Football
Sponsorship & Marketing

Uefa is inviting expressions of interest from automotive and betting brands for the global sponsorship rights to its club competitions for the next cycle from 2024-2027
Football
Sponsorship & Marketing

Uefa’s sponsorship offering for the next Champions League cycle will include one additional top-tier Global Sponsor position and a new secondary 'supplier-style' tier, SportBusiness understands.
Football

PlayStation has become the latest sponsor of the men’s Champions League to expand its relationship with Uefa so that it also encompasses the federation’s women’s football sponsorship programme. Ben Cronin reports.
Football
Sponsorship & Marketing

Amazon is on the verge of announcing a deal to take the final sponsorship position in Uefa’s Women’s Football Partner programme, SportBusiness can exclusively reveal.
Football

The structure of Expedia’s latest sponsorship agreement with Uefa sets a precedent for the creation of a new sponsorship tier for the men’s Champions League. Matthew Williams reports.
Football
Sponsorship & Marketing

Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers leading in to next year’s national team football tournament in its h…
Football
Sponsorship & Marketing

European governing body Uefa has announced that long-time sponsor Sony PlayStation is to join its list of Women's Football Partners in a three-year deal that will run until 2025