UEFA (Union of European Football Associations)

Soccer

To leverage VW’s Uefa sponsorship rights around Euro 2020 which, due to Covid-19, eventually took place between June 11 and July 11 2021, VW Denmark identified that its national EV market was ‘immature’ and ‘…
Soccer

VW activated its rights as an official sponsor of Uefa Women’s Euro 2022 via an on-pitch stunt and social campaign called ‘Tiny Buzz Car’, based around a miniature remote-controlled car delivering the o…
Women's Football

A collaborative, Nordic multi-media activation programme leveraging the 2021 Women’s Champions League final in Gothenburg by UEFA women’s football partner Visa and Viaplay Group ran from March through May…
Football
Sponsorship & Marketing

Uefa has named betting platform Bwin as the latest sponsor for its Uefa Europa League and Europa Conference League competitions
Football
Sponsorship & Marketing

European football's governing body Uefa has renewed travel company Expedia Group’s sponsorship of the Champions League.
Football
Sponsorship & Marketing

European football governing body Uefa has renewed its sponsorship deal with electronics giant Sony’s PlayStation brand.
Football
Licensing & Merchandising

Uefa, football’s European governing body, is inviting bids from video games developers for a range of licensing rights to Uefa men’s national team competitions during the 2022 to 2028 period.
Football
Sponsorship & Marketing

Uefa has added a new category to its existing deal with Ant Group-owned payment business Alipay, which sees Antchain become the official global blockchain partner of Euro 2020 and Uefa national team football
Football
Sponsorship & Marketing

Entourage Sports & Entertainment, the UK-based sponsorship and talent agency, has secured legendary footballers, including Eric Cantona and Virgil van Dijk, to feature in a Uefa Euro 2020 advertising campaign…
Football
Sponsorship & Marketing

Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.
Football
Sponsorship & Marketing

Russian energy giant Gazprom has extended its sponsorship of the Uefa Champions League and expanded its association with European football’s governing body to include national team competition rights.
Football
Sponsorship & Marketing

Delivery services specialist FedEx will step up to become a sponsor of the Uefa Champions League across the 2021-24 cycle
Football
Sponsorship & Marketing

European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament
Football
Licensing & Merchandising

Uefa and its appointed Team Marketing agency have invited proposals for the creation of Uefa club competition branded licensed products in the category of ‘precious metal coins’.
Football
Sponsorship & Marketing

European football governing body Uefa and its appointed Two Circles agency have accepted five offers for 'Women’s Football Global Sponsorship Packages' for the 2021-25 cycle.
Football
Sponsorship & Marketing

Uefa has added video-sharing platform TikTok as a global sponsor of its rescheduled Euro 2020 tournament
Football
Sponsorship & Marketing

Uefa and its appointed Team Marketing agency have issued a new deadline for prospective sponsors of the Uefa Europa League and new Europa Conference League to express their interest in the rights across…
Football
Sponsorship & Marketing

Uefa has extended its association with Japan-based sports equipment manufacturer Molten across its 2021-24 sponsorship cycle for selected club competitions