Tour de France
French employment agency network Adecco has entered into a partnership with the Tour de France cycling event.
German tyre manufacturer Continental has been named as an official partner of the Tour de France cycling event.
Global adhesive specialist Bostik has renewed its sponsorship of the Tour de France for the 2016 edition of the cycling event.
Chilean wine brand Vina Cono Sur has signed an extended three-year sponsorship deal with the Tour de France cycling race.
The Tour de France is seeking a new partner for one of its major commercial packages after state-controlled betting and gaming operator PMU announced it will withdraw its sponsorship of the cycling race’s green jersey from 2015.
Amaury Sport Organisation (ASO), the organising body for the Tour de France, is bidding to attract a US sponsor to help support a women’s edition of the cycling race.
Global brand awareness and active customer engagement are the drivers behind Czech car manufacturer Škoda’s sponsorship programme.
Racing bikes manufacturer Bianchi has reaffirmed its commitment to Team Belkin for 2015, providing the UCI ProTour cycling squad can find a new title sponsor.
Nestlé Waters’ Buxton brand has reached an agreement to sponsor the first three stages of this year’s Tour de France.
Czech automobile manufacturer Skoda has confirmed a renewal of its top-tier sponsorship of the Tour de France under a wide-ranging five-year deal with the cycling race’s organising body Amaury Sports Organisation.