Soccer United Marketing (SUM)
Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals.
Camarena Tequila, a brand of US winery E&J Gallo, has agreed a partnership with the 2019 Gold Cup national-team football tournament
German car brand Volkswagen will pay just under $7m (€6.1m/£5.2m) per year to partner with US Soccer, America’s national football federation.
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has signed up Soccer United Marketing to market the governing body’s worldwide sponsorship rights.