SBK (Superbike FIM World Championship)

Italian wine brand Prosecco DOC has signed a one-year extension to its partnership with the Superbike World Championship (WSBK) motorcycling series.

Technical towel brand Bubel has reached an agreement to become an official supplier to the International Motorcycling Federation (FIM) Superbike World Championship (WSBK) for the 2014 season.

US auto insurance company Geico has signed up as the presenting sponsor of the Superbike World Championship (WSBK) race at the Laguna Seca circuit in California.

Italian lifting equipment manufacturer Fassi Gru has signed a one-year extension to its role as an official sponsor of the Superbike World Championship (WSBK) motorcycling series.

Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.

Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.

Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.

THE FIM SUPERBIKE World Championship (SBK) will have a new title sponsor for the 2012 season and beyond, after Italian energy company Eni agreed a multi-year deal ahead of round two of the series in Imola,…