SBK (Superbike FIM World Championship)
WorldSBK renews with technical partner
Italian motorcycle manufacturer Fantic Motor has extended its partnership with the Superbike World Championship (WorldSBK) motorcycling series.
WorldSBK secures title sponsor for Imola round
Italian snack food company Pata Group has stepped up its support of the Superbike World Championship (WorldSBK) by becoming the title sponsor of this season’s round in Imola, Italy.
Seat takes to the track with WorldSBK
Fassi extends sponsorship of French WSBK race
Italian crane and industrial-lifting products manufacturer Fassi Group has opted to extend its main event sponsorship of the French round of the Superbike World Championship motorcycling series.
Acerbis, Geico partner with WorldSBK rounds
Title sponsorship rights to the UK and US legs of the Superbike World Championship (WorldSBK) motorcycling series have been awarded to motorcycling apparel company Acerbis and insurance firm Geico, respectively.
WorldSBK puts best foot forward with enhanced Gaerne partnership
Italian motorcycle boots manufacturer Gaerne has expanded its partnership with the Superbike World Championship (WorldSBK) motorcycling series.
Pirelli expands WorldSBK involvement
Tyre supplier Pirelli has expanded its involvement with the Superbike World Championship by signing up as the main sponsor of three of the series’ rounds.
WSBK hits target, secures around 40% for long-term
World Superbikes (WSBK) has met its five-year sponsorship target, from 2013 to 2017, three years early and has secured just under half of that total until 2020 with a new series title deal.
Motul lines up on World Superbikes grid as new title sponsor
The World Superbike Championship (WSBK) has confirmed Motul, the French motor oils and industrial lubricants producer, as its new title sponsor.
Motul commits to motorcycling with major MotoGP and WSBK deals
French lubricant manufacturer Motul has moved to strengthen its presence in the professional motorcycling market by signing a wide-ranging sponsorship deal with the Dorna Sports agency.
Pata Group strengthens WSBK commercial activities
Italian snack food company Pata Group has expanded its commercial activities surrounding the Superbike World Championship (WSBK) motorcycling series.
Rock Oil aims to ensure smooth running of British Superbike Championship
Oil and lubricants manufacturer Rock Oil has signed a two-year associate-level partnership with the British Superbike Championship.
Aruba backs Ducati’s World Superbikes team
Web hosting and cloud services company Aruba has agreed a three-year title sponsorship deal with the factory team of Italian motorcycle manufacturer Ducati in the Superbike World Championship.
World Superbikes seals insurance partnership for season opener
Australian insurance company Swann Insurance has struck a deal to become the main sponsor of the opening round of the 2015 Superbike World Championship (WSBK).
Pirelli extends Superbike World Championship deal
Pirelli has extended a deal to serve as the official tyre supplier of the Superbike World Championship.
Shad races into World Superbike partnership
Motorcycle accessories firm Shad has agreed a multi-year deal with the Superbike World Championship’s (WSBK) commercial rights holder Dorna Sports to become an official supplier to the series.
Pirelli backs return of World Superbikes to Malaysia
WSBK steps forward with Pantofola d’Ora
Italian footwear manufacturer Pantofola d’Oro has struck a partnership deal with the Superbike World Championship.