Riot Games
Red Bull and SecretLab sign as founding partners of Valorant Champions Tour
The new Valorant Champions Tour esports series from games publisher Riot Games has named energy drink Red Bull and gaming chairs brand SecretLab as founding partners
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games signs Bose as latest League of Legends sponsor
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Spotify strikes broad-based audio deal with LoL
Audio streaming service looks to break new ground in esports content
Riot Games signs up Cisco to multi-year League of Legends sponsorship
Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.
LCS strikes multi-year partnership with Buffalo Wild Wings
Riot Games’ League of Legends Championship Series (LCS) has struck a multi-year partnership with restaurant chain Buffalo Wild Wings, which has been designated the esports competition's official sports b…
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Riot Games backs out of sponsorship with Saudi city of Neom after fan backlash
Video game developer Riot Games has ended its sponsorship contract with Saudi Arabian city development project NEOM just one day after its announcement following a backlash against the deal from fans
Verizon ramps up esports presence with LCS sponsorship
US-based mobile network Verizon has signed a three-year deal to sponsor Riot Games’ League of Legends Championship Series (LCS).
Riot Games offers banner advertising during LoL matches
Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time
Riot Games removes bloody imagery from game to placate sponsors
Esports tournaments featuring game developer Riot Games' new title Valorant will be required to remove graphic bloody images from gameplay
Call of Duty signs multiple sponsors for new league, League of Legends adds KitKat
The Activision Blizzard-owned Call of Duty League has added several sponsors ahead of its inaugural season
League of Legends Championship Series extends Red Bull deal, partners with Alienware
Riot Games' League of Legends Championship Series, whose 2020 season began on January 25, has announced an extension of its partnership with energy drink Red Bull and a new deal with Dell PC gaming brand…
League of Legends Championship Series lands Bud Light as beer sponsor
US beer brand Bud Light has agreed a deal to sponsor the League of Legends Championship Series (LCS)
Unilever’s Axe brand takes lead in esports with League of Legends deal
Unilever’s male grooming brand Axe is spearheading the multinational’s interest in esports following its multi-year, global deal with League of Legends Esports events.
Riot Games in talks over first LEC presenting sponsor
Riot Games, the esports event organiser and video game developer, is moving closer to securing its first-ever presenting sponsor for the League of Legends European Championship (LEC)
Axe signs League of Legends partnership, deal brokered by CAA Sports
Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
Oppo enters esports with 5-year League of Legends deal
Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner