Real Madrid

Betcart, a sports betting brand operated by the BCourt Group, has entered into a partnership with Spanish LaLiga football club Real Madrid.

Video game company EA Sports has extended its Global Sponsor agreement with LaLiga champions Real Madrid and made Cristiano Ronaldo the cover star of Fifa 18.

Spanish LaLiga football club Real Madrid has entered into a partnership with foreign exchange broker Exness.

Multinational telecommunications company Telefónica this month signed a 17-month agreement to become a Global Sponsor of Spanish LaLiga club Real Madrid as part of a strategy shift towards properties that offer experiences for its customers and to promote and supplement its Spanish LaLiga media rights contract.

Spanish telecommunications company Telefónica has agreed a sponsorship deal with Real Madrid under which it will serve as the ‘connecting partner’ of the LaLiga football club.

Spanish LaLiga football club Real Madrid has entered into a partnership with financial services company CaixaBank.

Spanish LaLiga football club Real Madrid has entered into a partnership with betting company Codere Apuestas.

Hankook Tire has agreed a partnership with Spanish Liga football club Real Madrid.

Nivea Men South Africa, the regional division of skincare brand Nivea Men, has entered into a partnership with Spanish LaLiga football club Real Madrid.

Video game developer EA Sports has agreed to become the official video game partner of Spanish Liga football club Real Madrid.

Spanish Liga football club Real Madrid has signed up its first sponsorship deal in China by penning an agreement with electric car manufacturer Luyuan.

Telecommunications company Ooredoo has secured a commercial partnership with Uefa Champions League holder Real Madrid in Algeria.

The Santiago Bernabeu, home stadium of Spanish Liga football club Real Madrid, is set to be rebranded as the ‘Abu Dhabi Bernabeu’, according to Diario AS.

Abu Dhabi government-owned sovereign wealth fund International Petroleum Investment Company (IPIC) will pay Spanish La Liga club Real Madrid hundreds of millions of euros for the naming rights to the redeveloped Santiago Bernabéu stadium and other club-related assets.

Real Madrid president Florentino Perez has apparently revealed the Spanish Liga football club’s Santiago Bernabeu stadium will be renamed as either IPIC Bernabeu or CEPSA Bernabeu.

Computer software company Microsoft has signed what has been described as a “landmark agreement” with Spanish Liga football club Real Madrid.