Real Madrid

Football

At the start of June 2021 adidas and Real Madrid rolled out a multi-stage unity campaign to celebrate the spirit of Madrid and promote the team’s 2021/22 season home, away and third kits.
Football
Sponsorship & Marketing

Spanish football club Real Madrid has signed a global sponsorship agreement with American healthcare giant Abbott
Football
Sponsorship & Marketing

Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere
Football
Sponsorship & Marketing

London-based sports talent and commercial management agency KIN Partners has been appointed by Real Madrid to serve as a commercial sales partner for the Spanish LaLiga club
Football
Sponsorship & Marketing

Spanish football club Real Madrid has signed up plant-based food company Meatless Farm as a sponsor
Football
Sponsorship & Marketing

Spanish LaLiga club Real Madrid is reportedly in advanced talks with Saudi Arabia’s Qiddiya sports and entertainment project concerning a €150m ($182m) partnership that would include main sponsorship rig…
Football
Sponsorship & Marketing

Spanish football club Real Madrid has signed up sports gambling platform Fonbet as a regional sponsor
Football

In April 2020, eleven Spanish football clubs joined sponsor CaixaBank’s cause campaign, supporting food banks to meet the rising need during the Covid-19 lockdown crisis.
Football

In January 2020, Real Madrid sponsor Audi celebrated the team’s Spanish Super Cup victory with a digital campaign presenting the players as superheroes and promoting the new Audi R8 Decennium.
Football
Sponsorship & Marketing

Spain's Real Madrid has signed a strategic agreement with Sony's PlayStation brand
Football
Sponsorship & Marketing

Spanish LaLiga club Real Madrid has signed a three-year sponsorship agreement with financial services provider easyMarkets from this season
Multi-sport
Events

Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6
Football
Sponsorship & Marketing

Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025
Football
Sponsorship & Marketing

LaLiga leaders Real Madrid have renewed their sponsorship and licensing agreement with video game maker Electronic Arts in a multi-year deal
Football
Sponsorship & Marketing

Spanish financial institution Liberbank has signed a six-year agreement with LaLiga’s Real Madrid as the club’s official bank from 2020-21 until the end of 2025-26.
Football
Sponsorship & Marketing

Spanish LaLiga club Real Madrid has signed a regional betting deal with Asian company KOK Sports for the next three seasons, running from 2020-21 to 2022-23
Football
Licensing & Merchandising

Real Madrid has announced that it has entered into a new partnership with US-based merchandise solutions provider Legends, which will oversee and manage Los Blancos' retail business as the club looks to…
Football
Sponsorship & Marketing

Spanish beer group Mahou San Miguel has renewed its second-tier sponsorship with LaLiga leaders Real Madrid