Professional Fighters League (PFL)

The Professional Fighters League (PFL) has hired Damian Willoughby, the former City Football Group and EA Sports executive who briefly worked at Chelsea, as its head of global partnerships

Mixed martial arts promotion the Professional Fighters League (PFL) has agreed a sponsorship deal with men's hair care brand Just For Men for the 2023 PFL regular season and PFL Challenger Series

Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)

The Professional Fighters League (PFL) has secured a multiyear expanded partnership with independent premium liquor company Wolf Spirit in which Puncher's Chance Bourbon will continue as the official spirit…

The Professional Fighters League has partnered with fintech startup Concerto to offer the mixed martial arts promotion's official Mastercard credit card

The Professional Fighters League has secured an agreement with medical and adult-use cannabis product company Columbia Care to become the mixed martial arts promotion's official cannabidiol (CBD) partner

 The Professional Fighters League has partnered with travel technology company HotelPlanner to become the organization's official hotel booking partner.

The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…

The Professional Fighters League has struck a partnership with online auto parts company CarParts.com, which has been designated the organization's official auto parts retailer

The Professional Fighters League has announced a tie-up with CAA Sports Licensing to capitalise on rising interest in the mixed martial arts promotion's brand and consumer products

The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts

The Professional Fighters League (PFL) has announced a multi-faceted partnership with mobile-focused ticket platform SeatGeek, which will become the mixed martial arts competition's “Official Secondary T…

US mixed martial arts promotion the Professional Fighters League has agreed a multi-year partnership with global brewing company Anheuser-Busch InBev