Professional Fighters League (PFL)
Industry return for Willoughby as PFL global partnerships head
The Professional Fighters League (PFL) has hired Damian Willoughby, the former City Football Group and EA Sports executive who briefly worked at Chelsea, as its head of global partnerships
Professional Fighters League agrees sponsor deal with Just For Men
Mixed martial arts promotion the Professional Fighters League (PFL) has agreed a sponsorship deal with men's hair care brand Just For Men for the 2023 PFL regular season and PFL Challenger Series
Professional Fighters League adds 1xBet as regional sponsor
Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)
Professional Fighters League expands Puncher’s Chance agreement
The Professional Fighters League (PFL) has secured a multiyear expanded partnership with independent premium liquor company Wolf Spirit in which Puncher's Chance Bourbon will continue as the official spirit…
PFL partners with Concerto to offer official credit card
The Professional Fighters League has partnered with fintech startup Concerto to offer the mixed martial arts promotion's official Mastercard credit card
PFL brings in Columbia Care as official CBD partner
The Professional Fighters League has secured an agreement with medical and adult-use cannabis product company Columbia Care to become the mixed martial arts promotion's official cannabidiol (CBD) partner
PFL partners with HotelPlanner
The Professional Fighters League has partnered with travel technology company HotelPlanner to become the organization's official hotel booking partner.
PFL secures DraftKings, Twitter partnerships
The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…
PFL names CarParts.com its official auto partners retailer
The Professional Fighters League has struck a partnership with online auto parts company CarParts.com, which has been designated the organization's official auto parts retailer
PFL strikes CAA Sports Licensing merchandise deal
The Professional Fighters League has announced a tie-up with CAA Sports Licensing to capitalise on rising interest in the mixed martial arts promotion's brand and consumer products
Professional Fighters League strikes data deal with IBM
The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts
Professional Fighters League secures ticketing, sponsorship deal with SeatGeek
The Professional Fighters League (PFL) has announced a multi-faceted partnership with mobile-focused ticket platform SeatGeek, which will become the mixed martial arts competition's “Official Secondary T…
Professional Fighters League pins down AB InBev deal
US mixed martial arts promotion the Professional Fighters League has agreed a multi-year partnership with global brewing company Anheuser-Busch InBev