PGA Tour
Mitsubishi Electric extends Champions-focused PGA Tour deal
The US division of Japanese electronics company Mitsubishi Electric has agreed a five-year extension to its deal with the PGA Tour, an agreement that focuses on the golf organisation’s Champions tour f…
Sentry extends commitment to Tournament of Champions
US business-focused mutual insurance company Sentry has extended its title sponsorship of PGA Tour golf event the Tournament of Champions through the 2029-30 season
Barracuda renews as title sponsor of $3m PGA Tour event
Technology company Barracuda Networks has renewed its title sponsorship of the Barracuda Championship PGA Tour event
QBE continues backing of PGA Tour’s Shootout
The North American arm of insurance group QBE has agreed a three-year extension to its title sponsorship of the PGA Tour’s Shootout event.
ThriveHive named PGA Tour’s digital marketing services firm
ThriveHive, which specialises in guided marketing and advertising solutions for local businesses, has enhanced its association with the PGA Tour by signing a multi-year marketing partnership with the US…
PGA Tour announces Yeti partnership
The PGA Tour has announced a partnership with premium outdoor lifestyle chain Yeti, which will become the official insulated cup and official insulated cooler of the PGA Tour and PGA Tour Champions
American Express to title sponsor PGA Tour’s Desert Classic Pro-Am event
International financial services company American Express has agreed to become the title sponsor of the PGA Tour’s Desert Classic Pro-Am event in Palm Springs, California, in a multiyear deal.
BMW extends title sponsorship of BMW Championship
The North American division of BMW has extended its title sponsorship of the BMW Championship, the penultimate event of FedExCup Playoffs
PGA Tour partners with Kingmade Jerky
The PGA Tour has announced a multiyear marketing relationship with Kingmade Jerky, which designates the product the "Official Jerky and Official Meat Snack of the PGA Tour"
BMW to end title sponsorship of PGA Tour Playoff
BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events
Korn Ferry replaces Web.com on PGA Tour’s development circuit
Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.
PGA Tour signs Trifecta as official meal delivery partner
The PGA Tour has signed a multi-year marketing partnership with California-based organic meal delivery provider Trifecta
PGA Tour and Meiomi Wines launch partnership
The PGA Tour has signed a new partnership with Meiomi Wines.
Under the deal, Meiomi will be designated as the Official Wine of the PGA Tour and PGA Tour Champions
Wells Fargo extends commitment to PGA Tour event until 2024
Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…
Sherwin-Williams extends Valspar Championship sponsorship
The Sherwin-Williams Company has signed a five-year extension to continue its Valspar brand’s sponsorship of the Valspar Championship golf tournament through 2025.
Barbasol extends PGA Tour sponsorship to 2023
Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour
PGA Tour opens up to gambling sponsors
Golf’s PGA Tour has revised its regulations on sponsorship deals with gambling brands in light of the changing sports betting landscape in the US.
Adobe strikes digital-focused partnership with PGA Tour
US golf organisation the PGA Tour has today (Monday) signed a multi-year marketing partnership with software company Adobe