PGA Tour

Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.

Computer software company Workday has become the title sponsor of the PGA Tour's World Golf Championships tournament set for February 25-28 at The Concession Golf Club in Bradenton, Florida

Global professional services company Cognizant has signed sponsorship contracts with both the PGA Tour and the LPGA Tour

Massachusetts-based wearable technology provider Whoop has been designated the official fitness wearable of the PGA Tour and PGA Tour Champions as part of a multiyear partnership.

Computer software company Workday will become the presenting sponsor of the PGA Tour's Memorial Tournament, in a 10-year agreement beginning in 2022.

Grant Thornton leveraged its rights at the 2020 Players Championship with a Rickie Fowler-fronted ad campaign.

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.

The PGA Tour has struck a multiyear partnership with lawn care company TruGreen, which has been designated the official lawn care treatment provider of the PGA Tour, PGA Tour Champions, and TPC Network.

The PGA Tour has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery device.

The PGA Tour has announced that smart home company Vivint Smart Home will become the title sponsor of next month's Houston Open

The four betting operator sponsors of golf’s PGA Tour, all signed this summer, are each paying similar rights fees for non-exclusive rights with the same contract durations.  Sport

Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.

The PGA Tour has agreed a multiyear content and marketing partnership with FanDuel Sportsbook, which has been designated an official betting operator of the organization

Golf’s PGA Tour named PointsBet, the global betting company, as its latest official betting operator in a multiyear agreement.

The PGA Tour has announced a multiyear content and marketing partnership with BetMGM, which has been designated an official betting operator of the organization

Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald