PGA Tour

Golf
Sponsorship & Marketing

Mastercard has announced the multi-year extension of its title sponsorship of the Arnold Palmer Invitational golf tournament and as the ‘Official Payment System of the PGA Tour’.
Golf
Sponsorship & Marketing

Life insurance company Pacific Life has announced a new five-year sponsorship with the PGA Tour, designating the company as the 'Official Life Insurance Sponsor of the PGA Tour and PGA Tour Champions’.
Golf
Media

Global streaming service Netflix will promote its upcoming PGA Tour-focused docuseries Full Swing via a Michelob Ultra commercial during the Fox broadcast of Super Bowl LVII on February 12
Golf
Sponsorship & Marketing

American Honda, the North American subsidiary of Japanese automotive company Honda, has announced it is ending its long-running title sponsorship of the PGA Tour's Honda Classic at PGA National Resort …
Golf
Sponsorship & Marketing

The PGA Tour and American global airline United Airlines have secured a multiyear extension of their marketing partnership through 2025
Golf
Sponsorship & Marketing

The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
Golf
Sponsorship & Marketing

The LIV Tour, the new disruptive golf series bankrolled by Saudi Arabia’s Public Investment Fund, is hoping to reel in more than $120m (€119.8m)
Golf
Sponsorship & Marketing

Sentry Insurance, the Stevens Point, Wisconsin-based insurance company, has extended its title sponsorship of the PGA Tour's Sentry Tournament of Champions in a deal through 2035.
Golf
Sponsorship & Marketing

The PGA Tour and Atlanta, Georgia-based energy firm Southern Company have renewed their Tour Championship-focused partnership through 2027.
Golf
Sponsorship & Marketing

Kaulig Companies has signed a four-year deal as the new title sponsor of the PGA Tour Champions event at Firestone Country Club starting in 2023
Golf
Sponsorship & Marketing

PGA Tour tournament sponsor cuts ties with prominent golfer
Golf
Governance

Prominent PGA Tour corporate partner ends sponsorship agreements with two top players joining rival property
Golf
Sponsorship & Marketing

Dream Finders Homes has become the PGA Tour’s fourth new sponsor for the current season and the professional golf tour’s first-ever official home builder sponsor.
Golf
Sponsorship & Marketing

US-based athletic footwear and apparel brand NoBull has signed a six-year sponsorship deal with the PGA Tour
Golf
Sponsorship & Marketing

Phil Mickelson continues to count the cost of his inflammatory comments about the PGA Tour and a rival, Saudi Arabia-backed breakaway league by being dropped as the host of The American Express PGA Tour …
Golf
Sponsorship & Marketing

Global data company DemandScience has become the ‘Official B2B Sales Pipeline Generation Sponsor of the of the PGA Tour and PGA Tour Champions’ through 2026.
Golf
Sponsorship & Marketing

Top golfer Phil Mickelson has lost a long-standing partnership with British-Dutch multinational professional services network KPMG following his recent inflammatory comments about the PGA Tour and proposed…
Golf
Sponsorship & Marketing

American Express, the United States-based multinational payment card services company, has extended its title sponsorship of PGA Tour tournament The American Express in La Quinta, California, through …