Paddy Power

Paddy Power’s title sponsorship of the Professional Darts Corporation’s (PDC) World Darts Championship is the brand’s most significant sports sponsorship deal to date.

Cazoo has been replaced by Irish bookmaker Paddy Power as the title sponsor of the World Darts Championship, marking the online car retailer's latest move away from the sports sponsorship sector

Paddy Power leveraged its 2019-20 Huddersfield Town FC shirt sponsorship through a hoax kit launch campaign called “Unsponsor #SaveOurShirts”.

UK bookmaker Paddy Power has today (Monday) signed Scottish Premiership outfit Motherwell as the second partner for its ‘Save Our Shirt’ football campaign.

UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.” Af