In January 2021, Audi leveraged its partnership with Real Madrid CF to bring to life its new ‘Future Is An Attitude’ global brand platform to the next generation and promote its new e-Tron Sportback to forward-looking young adults via a digital-first, video-led campaign called ‘The Future Needs New Idols’ which aimed to inspire change, encourage youngsters to be themselves and strive for a better future.
Launched in January through a three-month, multi-channel campaign spanning bespoke a white kit, a video series, social content, celebrity champions, charity support and on-ground projects, Arsenal and Adidas’ ‘No More Red’ is a multi-year integrated initiative aimed at tackling knife crime in London.
LaLiga has signed up insurance company Chubb to its sponsorship portfolio in a deal that makes Chubb a regional sponsor of the league in Latin America, focusing on the nine countries where Chubb operates…
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