NHL (National Hockey League)

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A series of further National Hockey League teams have announced helmet sponsorships ahead of the 2020-21 season, which is scheduled to kick off on January 13
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Leading retail mortgage lender Guaranteed Rate has become the National Hockey League's official mortgage partner as part of a United States-based agreement
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The National Hockey League is reportedly considering putting sponsorship logos on players' helmets as a means to secure additional revenues
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The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
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Video game developer Electronic Arts has announced a multiyear renewal of its long-standing licensing agreement with the National Hockey League and NHL Players’ Association.
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Late July 2020 saw NHL partner Apple mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’, part of its ongoing ‘Shot On iPhone’ marketing platform.
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Global telecommunications company Verizon has signed a multiyear, multi-faceted partnership with the National Hockey League, which has a focus on 5G cellular network connectivity.
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The National Hockey League has struck a partnership with New York-based Roman, which has been designated the official digital men’s health clinic of the 2020 Stanley Cup Playoffs and Finals.
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The National Hockey League has struck a multiyear partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada.
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The National Hockey League has announced a multiyear North American partnership with pizza restaurant chain Little Caesars, which has been designated the official pizza delivery partner of the league
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The National Hockey League expansion team in Seattle, Washington, has revealed the franchise will be called the Seattle Kraken
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The National Hockey League has announced a multi-year Canadian partnership with Canadian fresh and frozen consumer-ready foods company Pinty’s Delicious Foods, Inc.
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Beverage giant Molson Coors and the National Hockey League have announced a multi-year extension of their partnership, continuing Molson Canadian’s long-standing position as an official beer of the league i…
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Beverage giant Anheuser-Busch and Canadian subsidiary Labatt have announced a multi-year, multi-faceted partnership with the National Hockey League, which names Bud Light an official beer of the league …
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The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the "official shot of the NHL”. Te
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The National Hockey League and Massachusetts Mutual Life Insurance Company (MassMutual) are continuing to leverage their partnership this week with a new commercial and a presence at the Macy’s Thanksgiving D…
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The National Hockey League has announced a multiyear extension of its long-standing sponsorship with Discover Financial Services, which maintains the company's status as the official credit card of the…
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The National Hockey League has renewed its long-standing partnership with Honda in a deal which will keep the Japanese car manufacturer as the NHL’s official automotive partner in the United States an…