NFL (National Football League)

American Football

David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.
American Football

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.

The NFL and NCAA have issued a joint statement calling for federal standards on sports betting
American Football

Californian sports franchises continue to profit from sponsorship spending by the state’s cash-rich IT and telco brands.
American Football

The San Francisco 49ers NFL American football franchise has entered into a new partnership with Mountain Mike’s Pizza.
American Football

The Seattle Seahawks NFL American football franchise has renewed its long-standing partnership with soft drinks producer Coca-Cola
American Football

NFL American football franchise the Denver Broncos has entered into a multi-year partnership with US automotive manufacturer Ford
American Football

NFL American football team the Jacksonville Jaguars has signed a UK-focused sponsorship deal with cooked meat brand Fire & Smoke
American Football

NFL American football team the San Francisco 49ers has entered into a multi-year partnership with augmented reality specialist MYXR
American Football

Outdoor cooking appliances retailer Char-Broil has signed a Germany-focused partnership with American football league the NFL.

American Football

American football league the NFL has today (Wednesday) announced that Pizza Hut will become its new official pizza sponsor, replacing Papa John’s in the role.

American Football

US telecommunications company Verizon has sealed a multi-year extension to its partnership with the NFL through which it will remain a rights partner and sponsor of the American football league.

American Football

The NFL has signed a one-season extension to its partnership with US tech company Microsoft.

American Football

Male hair care and grooming products company Just for Men has entered into a sponsorship deal with the NFL American football league.

American Football

Multinational confectionary, food and beverage company Heinz has entered into a partnership with the UK division of the NFL American football league.

American Football

US-based franchise restaurant chain Subway is using the NFL's international appeal to engage with its franchisees and local communities, promote grassroots activity and amplify the values of the brand…
American Football

Sandwich restaurant chain Subway has agreed a deal to sponsor NFL games played in London as part of an agreement with the UK division of the American football league.

American Football

Audio equipment manufacturer Bose has renewed its partnership with the NFL American football league.