Nascar
Nascar ups esports interest with innovative Blast sponsorship
US motor-racing series Nascar has signed a commercial deal with esports tournament organiser Blast, a rare example of a traditional sports property sponsoring a gaming one
Nascar adds Liquid Death sponsorship in iced tea category
Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'
Castore expands into Nascar with Hendrick Motorsports
Castore has made its first entry into Nascar via an agreement with the Hendrick Motorsports team.
FanDuel becomes latest Nascar betting sponsor
FanDuel has become an Authorized Gaming Operator of Nascar, granting the online gaming company rights to use certain Nascar marks and collaborate with the stock car racing series to create new betting…
Nascar, nVenue team up on in-play micro-betting
Nascar and nVenue have announced a multi-year deal to create in-race micro-betting markets and predictive contests for the motorsport series
NASCAR adds global esports sponsor Gen.G
NASCAR has announced a deal with global esports organisation Gen.G as the motorsport continues to plant its flag in different emerging industries
NASCAR deal is PrizePicks’ first with a major US league
North American fantasy sports operator PrizePicks has landed its first sponsorship deal with a major US sports competition, signing a multi-year agreement with NASCAR to become its official fantasy sports…
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
RTIC Outdoors becomes NASCAR sponsor in multi-year deal
RTIC Outdoors has become the official cooler and the official drinkware of NASCAR in a 'multi-year' agreement
McDonald’s named founding partner of NASCAR Chicago street race
McDonald's has been named the first founding partner of NASCAR's inaugural Chicago Street Race Weekend, granting the fast-food chain official presenting, marketing, and promotional rights for the race…
NASCAR, Ally announce multi-year partnership
NASCAR and Ally Financial have announced a multi-year partnership that makes Ally Bank the official consumer bank of NASCAR and NASCAR-owned tracks
NASCAR launches beach and surf apparel with Hurley
NASCAR has partnered with action-sports brand Hurley in a clothing collaboration for men's and women's beach and surf apparel
NASCAR names Cabo Wabo its inaugural tequila sponsor
NASCAR has named Campari America-owned tequila brand Cabo Wabo as its inaugural tequila sponsor in a wide-ranging, multiyear agreement
NASCAR, Goodyear extend long-running partnership
NASCAR has extended its long-running partnership with the Goodyear Tire & Rubber Company in multiyear deal, continuing the American multinational tire manufacturing company's position as the exclusive …
Craftsman returns as Nascar Truck Series title sponsor
Stanley Black & Decker tools brand Craftsman will return as the title sponsor of the Nascar Truck Series, beginning in 2023
Nascar, Worldwide Express further expand partnership
Nascar has secured an expanded multiyear partnership with American logistics company Worldwide Express, which has been designated the organization's new official logistics partner
Camping World to end Nascar Truck Series title sponsorship
Camping World, the Illinois-based recreational vehicles and camping company, is ending its title sponsorship of Nascar's Truck Series at the end of the 2022 season, the firm's chief executive Marcus Lemonis…
SeatGeek lands multiyear Nascar ticketing deal
New York-based ticketing company SeatGeek has continued its recent run of business activity by securing a multiyear partnership with Nascar, becoming the official ticket marketplace partner of the American…