Mercedes F1

Motorsport
Sponsorship & Marketing

Marriott International is poised to extend its long-standing sponsorship agreement with the Mercedes Formula 1 team, SportBusiness can exclusively reveal.
Motorsport
Sponsorship & Marketing

MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.  
Motorsport
Finance & Law

New sponsorship deals have been the main driver of revenue growth for the Mercedes Formula 1 team after it announced record turnover of £546.5m (€640m/$681m) for 2023.
Motorsport

Red Bull Racing’s sponsorship agreement with Oracle continues to be the most lucrative team title sponsorship agreement in Formula 1, according to analysis by SportBusiness Sponsorship.
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team has signed multi-year sponsorship agreements with Qualcomm Technologies and G42, while Red Bull Racing has agreed a deal with fitness brand Built for Athletes
Motorsport
Sponsorship & Marketing

Formula 1 team Scuderia Ferrari has bolstered its sponsorship portfolio ahead of the 2023 season with the signing of audio technology firm Bang & Olufsen and packaging specialist Ecopol, while rival Mercedes…
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team has signed up vehicle management specialist Solera to its sponsorship portfolio
Football
Sponsorship & Marketing

Software company TeamViewer has revealed that it is looking to amend the terms of its existing sponsorship of Manchester United after an activist investor called out the company's sports deals
Motorsport
Fan Engagement

The inaugural Formula 1 Miami Grand Prix  set for May 6-8 at Hard Rock Stadium will be accompanied by a three-day fan experience in Miami Beach, Florida, in the heart of greater Miami.
Motorsport
Sponsorship & Marketing

The Mercedes Formula One team has signed up IT and engineering specialists Akkodis as a sponsor
Motorsport
Sponsorship & Marketing

Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team has agreed to end its sponsorship agreement with building materials company Kingspan following protests over the sponsor’s connection to the Grenfell Tower disaster.
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio. As part of the deal, the Kingspan logo will feature on the nose of the team’s car.
Motorsport
Sponsorship & Marketing

Global cryptocurrency exchange FTX has strengthened its expansive sports sponsorship portfolio by striking a multiyear deal with the Mercedes-AMG Petronas Formula 1 team
Cricket
Events

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Athletics
Attendance

Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Motorsport
Sponsorship & Marketing

British petrochemicals company Ineos has built on existing ties with Formula 1 team Mercedes by signing on as a principal partner, with team principal and chief executive Toto Wolff using today’s (Monday’s) ann…