Major League Soccer (MLS)

Football
Sponsorship & Marketing

Michelob Ultra has signed multi-year international sponsorship agreements with Concacaf and Major League Soccer as AB InBev continues to push the beer brand in soccer
Football

Inter Miami has reaped the benefits of signing Lionel Messi by striking the most valuable shirt sponsorship deal in Major League Soccer. SportBusiness Sponsorship analyses the league's shirt sponsorship market and league-level marketing category.
Football
Sponsorship & Marketing

Inter Miami CF of Major League Soccer and Royal Caribbean International have signed a multi-year sponsorship that makes Royal Caribbean the club's Main Partner and Official Vacation Partner
Football
Sponsorship & Marketing

Major League Soccer and energy drink Celsius have signed a sponsorship deal through 2026, marking the first nationwide sports partnership for the brand
Football
Sponsorship & Marketing

The Leagues Cup, the North American club competition, has announced Netspend as the official debit, prepaid card and remittance partner of its expanded tournament in a multi-year sponsorship deal
Football
Media

LG Smart TV owners in the United States are to receive Major League Soccer's Apple Season Pass free of charge for two months
Football
Sponsorship & Marketing

Major League Soccer has announced Campbell Snacks, a division of Campbell Soup Company, as a new sponsor of the league until the 2026 season
Football
Finance & Law

Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
Football
Sponsorship & Marketing

Major League Soccer has announced a multi-year sponsorship extension with retail store Home Depot, which will continue as the league's official home improvement retailer
Multiple Sports
Governance

Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising
Football
Sponsorship & Marketing

American Family Insurance has announced multi-year deals with the Colorado Rapids, Seattle Sounders and St. Louis City SC of Major League Soccer, adding to the company's current deal with Atlanta United
Football
Fan Engagement

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Football
Sponsorship & Marketing

Major League Soccer has announced a pair of sponsorship deals ahead of the start of the 2023 season, extending the league's partnership with Audi and landing a new deal with RBC Wealth Management
Football
Media

Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Football
Sponsorship & Marketing

Major League Soccer's DC United has announced a multi-year extension with beverage company Heineken, which sees the company become the official and exclusive beer sponsor of the club
Football
Media

Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
Football
Sponsorship & Marketing

Molson Coors beer brand Coors Light has been named the inaugural multiyear commercial partner of the Leagues Cup, the 47-team, month-long tournament which begins in 2023.
Football
Sponsorship & Marketing

BodyArmor has successfully grown its share of the crowded US sports drink market thanks in large part to its expansive partnership with MLS and 22 of its teams. Bob Williams reports.