Major League Baseball (MLB)

Health insurance provider Highmark Blue Cross Blue Shield has signed a multi-year extension to its partnership with Major League Baseball team Pittsburgh Pirates.

North American baseball league Major League Baseball has entered into a partnership with dating website Match.com for the 2014 season.

US department store chain Target has reached an agreement to become an official sponsor of Major League Baseball.

MLB baseball team the Chicago White Sox has agreed a multi-year partnership with locally based pizza chain Beggars Pizza.

MLB baseball team Pittsburgh Pirates has announced a deal with Casa D’oro Diamonds and Fine Jewellers that makes the locally based store its official jeweller.

MLB baseball team Texas Rangers has agreed a 10-year naming rights deal with Globe Life and Accident Insurance Company for its Rangers Ballpark in Arlington.

Chicago Cubs have entered into a three-year deal with locally based pizzeria Giordano’s that makes it the exclusive pizza of the MLB baseball team and its Wrigley Field home.

US fashion brand Levi’s has renewed its five-year sponsorship agreement with MLB baseball team San Francisco Giants.

MLB baseball team Milwaukee Brewers have announced a multi-year partnership with Japanese automotive company Toyota, while the Toronto Blue Jays have agreed a three-deal with restaurant chain Pizza Nova.

MLB baseball team Texas Rangers has entered into a three-year sponsorship deal with Tennessee whiskey brand Jack Daniel’s.

MAJOR LEAGUE BASEBALL (MLB), the North American baseball league, is looking to sign at least one more central sponsor in 2013, following its deal with mobile network operator T-Mobile in January