Major League Baseball (MLB)
MLB drives forward with ride-sharing partnership
Major League Baseball has entered into a partnership with US transportation network company Lyft that will allow supporters to share car journeys with other fans to and from games.
SunTrust signs up as new Braves ballpark naming sponsor
Atlanta-based financial services company SunTrust Banks has been unveiled as the naming rights sponsor of the new home of the Atlanta Braves after the Major League Baseball club broke ground on the ballpark yesterday (Tuesday).
MLB seals iON America partnership
Major League Baseball (MLB) has entered into a partnership with consumer electronics company iON America.
Seattle Mariners deposit KeyBank extension
Regional banking group KeyBank has signed a three-year extension to its sponsorship of Major League Baseball's Seattle Mariners.
Gillette to strengthen MLB ties at Home Run Derby
Major League Baseball Properties (MLBP) has reached a deal for male grooming brand Gillette to be the title sponsor of its 2014 Home Run Derby.
Yankees close deal with Insurent
Institutional residential leases guarantor the Insurent Lease Guaranty Program has reached a sponsorship agreement with MLB baseball team New York Yankees for the 2014 regular season.
T-Mobile enhances MLB partnership
Telecommunications company T-Mobile has expanded its partnership with Major League Baseball by becoming title sponsor of a new fan-chosen MLB award.
Vology pitches in with Tampa Bay Rays deal
Technology solutions provider Vology has agreed a three-year sponsorship deal with Major League Baseball team Tampa Bay Rays.
MLB’s Twins move in with Renters Warehouse
US property management company Renters Warehouse has announced a commercial partnership with Major League Baseball team Minnesota Twins.
New York Yankees sow deal with Pennington Seed
Lawn and garden turf care products company Pennington Seed has agreed a multi-year partnership to become the official lawn care company of MLB baseball team New York Yankees.
Los Angeles Dodgers strike deal with Security Benefit
Major League Baseball team Los Angeles Dodgers has agreed a commercial partnership with US retirement market specialist Security Benefit.
Chicago Cubs warm up for Opening Night with Weber
Major League Baseball team Chicago Cubs has signed a multi-year sponsorship agreement with grill manufacturer Weber.
PepsiCo strikes MLB extension
US multinational food and beverage corporation PepsiCo has announced a multi-year extension to its sponsorship agreement with Major League Baseball Properties, which has run for over 15 years.
Sycuan pitches in with San Diego Padres extension
Major League Baseball team San Diego Padres has announced a five-year renewal of its partnership with the Sycuan Band of the Kumeyaay Nation.
Pittsburgh Pirates team up with Coca-Cola
Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with soft drinks giant Coca-Cola.
Church & Dwight strikes MLB deal
Personal care and household products manufacturer Church & Dwight has reached a multi-year agreement to make its Arm & Hammer and OxiClean brands the official laundry, detergent and stain removers of Major League Baseball.
Letter from the IEG Sponsorship Conference, Day Two
Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.
MLB’s Pirates toast brewery partnership
Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with beer producer the Pittsburgh Brewing Company.