Major League Baseball (MLB)

Corporate social responsibility (CSR) is a phrase that a number of financial institutions have invoked when discussing drivers for a sponsorship strategy but Denise Leyhe, senior vice president, head of…

American Airlines has agreed a long-term deal with Chicago Cubs to become a legacy partner of the redevelopment project for the Major League Baseball team’s Wrigley Field home.

Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.

Major League Baseball franchise the Chicago Cubs has agreed a new partnership with water conservation products company Sloan Valve which includes naming rights to the team’s spring training facility.

US telecommunications company CenturyLink has strengthened its ties with the Minnesota Twins by becoming the naming partner of the Major League Baseball team’s training facility.

Major League Baseball has entered into a partnership with US transportation network company Lyft that will allow supporters to share car journeys with other fans to and from games.

Atlanta-based financial services company SunTrust Banks has been unveiled as the naming rights sponsor of the new home of the Atlanta Braves after the Major League Baseball club broke ground on the ballpark yesterday (Tuesday).

Major League Baseball (MLB) has entered into a partnership with consumer electronics company iON America.

Regional banking group KeyBank has signed a three-year extension to its sponsorship of Major League Baseball's Seattle Mariners.

Major League Baseball Properties (MLBP) has reached a deal for male grooming brand Gillette to be the title sponsor of its 2014 Home Run Derby.

Institutional residential leases guarantor the Insurent Lease Guaranty Program has reached a sponsorship agreement with MLB baseball team New York Yankees for the 2014 regular season.

Telecommunications company T-Mobile has expanded its partnership with Major League Baseball by becoming title sponsor of a new fan-chosen MLB award.

Technology solutions provider Vology has agreed a three-year sponsorship deal with Major League Baseball team Tampa Bay Rays.

US property management company Renters Warehouse has announced a commercial partnership with Major League Baseball team Minnesota Twins.

Lawn and garden turf care products company Pennington Seed has agreed a multi-year partnership to become the official lawn care company of MLB baseball team New York Yankees.

Major League Baseball team Los Angeles Dodgers has agreed a commercial partnership with US retirement market specialist Security Benefit.

Major League Baseball team Chicago Cubs has signed a multi-year sponsorship agreement with grill manufacturer Weber.