Major League Baseball (MLB)
Esurance using sport to differentiate in a crowded marketplace
Car insurance brand Esurance is focused on increasing brand awareness through its exclusive auto partner deal with Major League Baseball.
NFL dominates fees, AB InBev and Pepsi make most deals
The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.
MLB strikes Esurance agreement
Automotive and motorcycle insurance company Esurance has agreed a multi-year deal to become the exclusive auto insurance partner of Major League Baseball.
Vysk pitches in with New York Mets sponsorship
Private secure communications solutions company Vysk Communications has signed a sponsorship deal with Major League Baseball team the New York Mets.
Toyo Tires on board with Boston Red Sox
Japanese tyre manufacturer Toyo Tires has entered into a partnership with Major League Baseball franchise the Boston Red Sox.
MLB renews with DraftKings and apparel partners
Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.
Nexen Tire extends with four MLB franchises
South Korean tire manufacturer Nexen Tire has opted to extend its partnership with North American Major League Baseball franchises the LA Dodgers, Texas Rangers, Detroit Tigers and the LA Angels.
Falken Tire branches out with Detroit Tigers
MLB baseball franchise the Detroit Tigers has agreed a multiyear sponsorship deal with US tyre manufacturer Falken Tire.
MLB extends Majestic partnership
Sportswear apparel provider Majestic Athletic has extended a partnership with Major League Baseball Properties in North America.
Braves connect with Comcast for Cobb County move
Major League Baseball team Atlanta Braves has signed a multi-year partnership with Comcast which will result in the mass media company providing technology infrastructure when it moves to its new ballpark.
Using CSR to drive down sponsorship costs
Chicago Cubs launch American Airlines partnership
American Airlines has agreed a long-term deal with Chicago Cubs to become a legacy partner of the redevelopment project for the Major League Baseball team’s Wrigley Field home.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
Cubs sign naming partner for spring training home
Major League Baseball franchise the Chicago Cubs has agreed a new partnership with water conservation products company Sloan Valve which includes naming rights to the team’s spring training facility.
CenturyLink pitches in at Minnesota Twins training base
US telecommunications company CenturyLink has strengthened its ties with the Minnesota Twins by becoming the naming partner of the Major League Baseball team’s training facility.
MLB drives forward with ride-sharing partnership
Major League Baseball has entered into a partnership with US transportation network company Lyft that will allow supporters to share car journeys with other fans to and from games.
SunTrust signs up as new Braves ballpark naming sponsor
Atlanta-based financial services company SunTrust Banks has been unveiled as the naming rights sponsor of the new home of the Atlanta Braves after the Major League Baseball club broke ground on the ballpark yesterday (Tuesday).
MLB seals iON America partnership
Major League Baseball (MLB) has entered into a partnership with consumer electronics company iON America.