Major League Baseball
Strauss sets first with MLB helmet sponsorship
German workwear brand Strauss has struck a wide-ranging sponsorship deal with Major League Baseball, with its logo to feature on batting helmets during postseason games and international series in Europe.
New York Life adds MLB, US Soccer to sponsor portfolio
Insurance company New York Life has bolstered its sports sponsorship portfolio through deals with Major League Baseball and US Soccer.
LA Angels star Ohtani signs endorsement with New Balance
Two-time American League All-Star and 2021 AL Most Valuable Player Shohei Ohtani has signed with Boston-based sports apparel company New Balance
Topps reviews its options after losing MLB rights
Iconic trading card company said it was blindsided by actions of MLB, MLBPA
MLB renews long-running tie with Mastercard
New term to feature heightened focus on support to small businesses
MLB debuts Ohtani-focused marketing spot
Two-way Japanese superstar to be key focus of MLB's All-Star Game
FTX expands sports presence with five-year MLB partnership
Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a five-year international partnership with Major League Baseball
Cubs, Nike unveil latest uniform in MLB City Connect program
Alternate uniform effort seeks to tap into local culture and history
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
MLB, Ralph Lauren develop new merchandise collection
Fashion brand makes notable expansion into team-based pro sports
MLB expands Spectrum Solutions tie to include MiLB testing
Saliva-based virus testing to be conducted across affiliated minors
Topps creates NFT baseball cards
Trading card company grows presence in blockchain-based collectibles
Dodgers dominate latest MLB jersey sales rankings
Team's first World Series title in 32 years drives fan spending
Hankook retains rights as MLB’s official tire
Company also extends tie with star Dodgers pitcher Kershaw
MLB signs partnership agreement with Citrix
Company gains sponsorship rights, will supply league with digital workspace solutions
LoanDepot begins to activate MLB sponsorship
League's official mortgage provider gains LCS presenting rights
Sony extends MLB video game title to Xbox platforms
Broadened availability contemplated in multiyear contract extension
MLB strikes sponsorship deal with loanDepot
California-based company named league's official mortgage provider