Liverpool

Football
Industry Moves

Liverpool has appointed Kate Theobald as the club's new commercial director, following Ben Latty's elevation to chief commercial officer.
Football
Sponsorship & Marketing

Germany-based workwear brand Strauss could expand its sponsorship portfolio after entering the Premier League football market via a deal with Liverpool
Football

Google marketing executive Eileen Mannion explains how a Liverpool goal celebration inspired a social media frenzy for the company's Google Pixel mobile phone brand.
Football
Sponsorship & Marketing

AXA has secured pitch-side access to club training sessions as part of a four-year sponsorship renewal with Liverpool FC’s men’s and women’s teams.
Football
Sponsorship & Marketing

Carlsberg has extended its sponsorship agreement with Liverpool FC for ten more years, taking the longest-running sponsorship agreement in the Premier League into a fourth decade.
Football
Sponsorship & Marketing

Premier League side Liverpool has added its third new sponsor in recent months with the signing of global delivery service UPS
Football
Sponsorship & Marketing

Chocolate maker Cadbury has announced a three-year extension of its sponsorship of Liverpool, the third Premier League club with which the brand has renewed its agreement
Football

In October 2021 Tencent Games' PUBG Mobile video game officially linked up with Liverpool Football Club (LFC) for an in-game collaboration built on shared teamwork and camaraderie which enhanced fan passion…
Football

Nivea Men leveraged its partnership with Liverpool FC (LFC) through the 2021-22 season via a three-pronged focus on health, wellness and community with a set of awareness, reward and content-led activations…
Football

This season, Danish beer brand Carlsberg celebrates its thirtieth anniversary as a sponsor of Premier League giant Liverpool FC, the longest-running sponsorship deal in the English top flight
Football
Industry Moves

Michael Higham, the former head of sponsorship at Spanish LaLiga football club Sevilla, has taken up a new role as a partnership development director at English Premier League team Liverpool
Football
Licensing & Merchandising

English Premier League club Liverpool has stuck a licensing deal with mobile game PlayerUnknown's Battlegrounds Mobile, allowing club-branded outfits to feature in-game.
Football
Sponsorship & Marketing

European football heavyweights Bayern Munich and Liverpool have each signed regional sponsorship agreements with gambling platform 188Bet
Football
Sponsorship & Marketing

English Premier League club Liverpool has signed multinational household cleaning products manufacturer SC Johnson as a sponsor
Football
Sponsorship & Marketing

English Premier League club Liverpool has signed up global online trading broker ThinkMarkets as its latest sponsor. The company takes the designation of official global trading partner
Football
Sponsorship & Marketing

English Premier League club Liverpool has signed up audio specialists Sonos to its sponsorship portfolio. The multi-year, global agreement makes the brand the club’s official sound partner.
Football
Sponsorship & Marketing

English Premier League football club Liverpool has signed up Japanese publishing company Kodansha as a new sponsor
Football
Sponsorship & Marketing

English Premier League football club Liverpool has signed up energy drink brand Predator Energy to its sponsorship portfolio