Liga Portuguesa de Futebol Profissional (LPFP)
Betclic aims to reinforce Portugal market share with Liga Portugal title sponsorship
Betclic’s new title sponsorship agreement with Liga Portugal expands the brand’s already extensive sports presence in one of its most important markets.
Betano calls foul as Bwin ‘snatches Portuguese Primeira Liga naming rights’
Betting operator Betano has written to Portugal’s top-flight football clubs and threatened legal action against the Portuguese Professional Football League (LPFP), after it was beaten by rival company B…
CTT delivers Taca da Liga sponsorship
Portugal’s national postal service CTT has taken on the title sponsorship of the Taca da Liga knockout club football competition.
Emirates adds to shirt sponsorship collection with Benfica deal
Dubai-based airline Emirates has further bolstered its collection of shirt sponsorship contracts with major European football clubs by agreeing a three-year deal to become the new main sponsor of Portuguese Primeira Liga champion Benfica.
Change of leadership key to Portuguese Liga title deal
Portuguese telecommunications company NOS has signed a three-and-a-half year deal to become title sponsor of the Portuguese Primeira Liga, the country’s top-tier football league.