Liga de Fútbol Profesional (LFP)
Tyre sponsorship spending in football down 69 per cent as brands seek lower-tier deals
Just a few years after it was regarded as one of the hottest sectors in football sponsorship, tyre industry spending has crashed by 69 per cent in the past five years across the four largest European football leagues. Faaez Samadi reports.
Goals of Kings – Budweiser & Premier League/LaLiga
In Colombia, Budweiser used its official partnerships with the Premier League and LaLiga to create a 2019 campaign based on famous goals from the two leagues.
AR Giant Soccer Player Stunt – Orange & LaLiga
LaLiga media partner Orange teamed up with Google Assistant for an augmented reality stunt at the 2019-20 season opener between Celta Vigo and Real Madrid.
BKT adds LaLiga to sponsorship portfolio
Spain’s LaLiga has named Indian tyre manufacturer BKT as an official global partner.
The three-year agreement covers the 2019-20 to 2021-22 seasons.
LaLiga signs first sponsor in crypto and blockchain sector
Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.
Budweiser finds ‘missing piece’ of sponsorship puzzle in LaLiga, Premier League deals
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League
LaLiga signs China regional deal with Iberia
Spanish national carrier Iberia has signed a new regional partnership with Spain’s LaLiga.
Under the deal, Iberia will become an Official Partner of LaLiga in China during the 2019-20 season.
Budweiser launches major new partnerships with LaLiga, Premier League
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.
LaLiga signs Global Partner deal with LiveScore
Spain’s LaLiga has signed its first partnership in the sports scoring category with UK-based LiveScore.
LaLiga extends with Mail Boxes Etc.
Italian logistics brand Mail Boxes Etc. has extended its partnership with LaLiga for two more years.
Under the deal, Mail Boxes Etc
LaLiga signs Americas-focused deal with Gatorade
LaLiga, organising body of the top two divisions of Spanish club football, has agreed a partnership with sports-themed drinks and food products manufacturer Gatorade, focused on four markets in the Americas
Sponsors lining up to grasp VAR opportunity – report
Fifa has been approached by several companies wishing to sponsor the VAR breaks at the Qatar World Cup in 2022, according to a report in today’s Financial Times.
Puma takes over from Nike as LaLiga match ball supplier
German sports brand Puma has signed as the Official Match Ball Supplier of Spain’s LaLiga.
LaLiga extends title partnership with Santander
Spain’s LaLiga has extended its title sponsorship with Spanish bank Santander.
Under the new deal, Santander will continue to title sponsor the league until the end of the 2020-21 season.
LaLiga joins forces with Beach Soccer Worldwide
Beach Soccer Worldwide (BSWW) has agreed a partnership with LaLiga, the organising body of the top two divisions of Spanish club football, covering sponsorship and broadcast rights
LaLiga, Davis Cup launch first cross-sport co-sponsorship
Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.
Santander gets another year to review LaLiga options
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
Santander to title sponsor top Spanish football leagues for another season
Spanish bank Santander will continue to title sponsor the top two football leagues in Spanish football in 2019-20, according to the Palco23 website