Liga de Fútbol Profesional (LFP)

Football

Europe’s four biggest football leagues – plus Uefa’s club competitions – hold central sponsorship contracts worth between €794.4m and €883.3m in 2021-22.
Football
Licensing & Merchandising

Spanish football’s LaLiga has become the latest rights-holder to sign an agreement with Socios.com.  The company becomes LaLiga’s Global Fan Engagement Partner. The foc
Football
Licensing & Merchandising

Spanish football’s LaLiga has joined the growing trend of sports rights-holders entering the Non-Fungible Token (NFT) market through an agreement with Sorare.
Football
Sponsorship & Marketing

LaLiga, the governing body for the top two divisions of Spanish football, has appointed US-based Kore Software to streamline its commercial strategies and support its global growth
Football
Licensing & Merchandising

LaLiga and the Eredivisie, the governing bodies for the top divisions of Spanish and Dutch club football, have agreed licensing deals with First Touch Games (FTG), the developer of mobile football game…
Football
Sponsorship & Marketing

France’s Professional Football League (LFP) has secured Kipsta as its new ball supplier.
Football

In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.
Football
Sponsorship & Marketing

Spain's LaLiga has signed up technology firm LG as its latest central sponsor
Football
Sponsorship & Marketing

LaLiga has signed a renewal to its sponsorship contract with department store company El Corte Inglés.
Football
Sponsorship & Marketing

Spanish football's LaLiga has set out its ambitions for commercial growth during the 2020-21 season, despite the continued uncertainty caused by the Covid-19 pandemic. The league reached €100m ($117.5
Football
Sponsorship & Marketing

LaLiga has signed up gambling platform Parimatch across the Commonwealth of Independent States (CIS)
Football
Sponsorship & Marketing

Spanish football's LaLiga has added pizza delivery brand Telepizza as an official sponsor
Football
Sponsorship & Marketing

Spanish football's LaLiga has signed up gambling firm M-Bet as its latest regional sponsor
Football
Sponsorship & Marketing

Spanish football's LaLiga has signed up global oil lubricant brand Total as a regional sponsor in Argentina
Football
Sponsorship & Marketing

Spain's top-tier football league LaLiga increased its central commercial revenues to over €100m ($119.8m) during the 2019-20 season.
Football
Sponsorship & Marketing

Spanish football league LaLiga has signed a long-term extension to its sponsorship agreement with video game developer EA Sports
Football
Business

LaLiga, the organising body of the top two divisions of Spanish club football, has formed a joint venture with Spanish rights and production agency Mediapro and Super Sports Media, a subsidiary of Chinese…
Football
Sponsorship & Marketing

Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors.