KFC
Colonel KI – KFC & Riot Games
Based around a bespoke game prediction algorithm, KFC’s 2019 sponsorship of the Riot Games-operated League of Legends Pro League in China smashed the brand’s exposure and sales goals.
Cricket Australia ‘rejects’ McDonald’s A$10m naming rights approach
Cricket Australia is reported to have snubbed a sponsorship approach from fast food giant McDonald’s, worth upwards of A$10m (€6.05m/$7.12m) per year.
‘Finger Clickin’ Good’ – KFC Gaming
KFC responded to its ageing customer base and a well-publicised supply problem incident by setting up its own Call of Duty tournament, open to millions of everyday gamers.
Sevilla extends with CaixaBank, KFC steps up Leganés backing
Sevilla has renewed its long-running partnership with financial services company CaixaBank, while fellow Spanish LaLiga football club C.D
Ekstraklasa’s esports league gains support of KFC
US fast-food chain KFC has agreed a deal to sponsor Ekstraklasa Games, the official esports competition of the top tier of Polish club football
KFC adds Caribbean Premier League to Twenty20 roster
Fast food restaurant chain KFC has entered into a partnership with the Caribbean Premier League Twenty20 cricket tournament