Huawei
Swiss-Ski claims first with uniqFEED virtual advertising, extends with Huawei
Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…
Griezmann cuts ties with Huawei
Barcelona and France footballer Antoine Griezmann has terminated his sponsorship deal with technology firm Huawei, citing the mistreatment of Uighur Muslims by China
Huawei exits Canberra Raiders sponsorship citing ‘negative environment’
Chinese technology firm Huawei is scaling back its sponsorship of Australian National Rugby League club Canberra Raiders, citing a "negative business environment" for the company in Australia
Round-Up: KBO opens to more fans, RA sets Super Rugby deadline, US Open withdrawals, and more
The Korean KBO basketball league yesterday increased the number of fans allowed into games from 10 per cent of stadium capacity to 25 per cent - Naver
BSC Young Boys connect with Huawei
Swiss Super League football club BSC Young Boys has agreed a kit sponsorship deal with Chinese telco Huawei
Huawei extends as main sponsor of NRL’s Canberra Raiders
Chinese telco Huawei has agreed a two-year extension to its contract as the main sponsor of NRL rugby league club Canberra Raiders, saying the deal demonstrates its commitment to Australia amid ongoing…
AFF Suzuki Cup lands first Chinese sponsor
Honor, a smartphone brand under the Huawei Group, has signed on as the first Chinese sponsor for national team football tournament the AFF Suzuki Cup
Chinese brands in sponsorship, 2018
Research by Sports Sponsorship Insider into Chinese brands active in sponsorship has generated rights values to 81 out of 362 recorded sponsorship deals, worth around $571m for 2018.