Hisense
Hisense kickstarts Fifa Club World Cup sponsorship sales
Hisense has become the first brand to sponsor the 2025 Fifa Club World Cup, kickstarting the commercial programme for the competition that has so far failed to catch fire.
Uefa opens up VAR screen sponsorship to Hisense
Uefa has named Hisense as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship, marking the first time it has commercialised this inventory.
EXCLUSIVE: Hisense renews Uefa national team football sponsorship
Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.
Hisense USA to sponsor weekly NBA content series
Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
NRL secures multi-year Hisense sponsorship extension
The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years
Inter signs three-year Hisense sponsorship, regional deal with Chinese betting operator HTH
Inter Milan has agreed a sponsorship deal with Chinese consumer electronics manufacturer Hisense, while the Italian Serie A club has also signed Chinese betting and sports entertainment brand HTH as a…
Leeds United extends Hisense deal for two more seasons
English Premier League club Leeds United has agreed a two-season extension to its sponsorship deal with Chinese consumer electronics manufacturer Hisense
Live Bold: Details Make the Difference – Hisense & Paris Saint-Germain
In late 2020 and early 2021, Hisense launched its new PSG partnership with an international player-led campaign to boost brand awareness, champion the brand’s commitment to innovation and highlight its focus on detail.
#UpgradeYourHome – Hisense & Uefa
During October’s Uefa Nations League finals, Hisense built on its Euro 2020 #UpgradeYourHome activation with a pair of campaign contests.
Hisense returns as World Cup sponsor for Qatar 2022
Chinese technology company Hisense has extended its association with the Fifa World Cup, signing on as an official sponsor of next year’s edition of the national team football tournament in Qatar.
Leeds United swells sponsorship portfolio with Hisense deal
English Premier League club Leeds United has signed up electronics retailer Hisense as a sponsor
Sponsor Hisense to offer Uefa.tv on smart TVs
Uefa, football’s European governing body, has expanded the reach of its Uefa.tv over-the-top streaming platform after reaching an agreement to launch the service on Hisense and Toshiba televisions.
NRL season lines up perfectly for Hisense in Australia
Consumer electronics and home appliances brand Hisense – the key addition to the National Rugby League portolio for 2020 – was attracted by the synchronicity between the NRL season and its own product …
Hisense agrees wide-ranging NRL sponsorship
Consumer electronics and home appliances company Hisense has agreed a three-year sponsorship deal with Australia's National Rugby League, running from 2020 to 2022.
Hisense's deal involves several components
Chinese brands in sponsorship, 2018
Research by Sports Sponsorship Insider into Chinese brands active in sponsorship has generated rights values to 81 out of 362 recorded sponsorship deals, worth around $571m for 2018.