Fifa
Fifa finally unveils Qatar Airways top-tier sponsorship renewal
Fifa has officially announced that Qatar Airways has renewed as a top-tier 'Fifa Partner' until 2030
‘Dream Bigger’ | Xero and the 2023 Fifa Women’s World Cup
Small business accounting software firm Xero improved brand perception in the UK with its ‘Dream Bigger’ 2023 Women’s World Cup campaign.
Breaking Limits | Unilever and the Fifa Women’s World Cup
SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.
Fifa loses global sponsorship sales head Rodriguez to LigaMX
Luis Rodriguez, the former IMG football executive in the Americas, has left his role as head of global partnership sales at Fifa to return home to Mexico
EXCLUSIVE: Visa and Qatar Airways renew top-tier Fifa Partner deals
Visa and Qatar Airways have renewed their top-tier Fifa Partner deals, covering all of the global football federation's major men’s, women’s and youth events, SportBusiness can exclusively reveal.
Infantino claims Women’s World Cup has broken even, generating revenues of $570m
Fifa president Gianni Infantino has claimed that the 2023 Women’s World Cup had generated more than $570m (€524.4m) in revenue, allowing the world governing body to break even on the month-long tournament in Australia and New Zealand.
Mengniu joins Wanda in Chinese sponsorship commitment to Fifa
Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the nex…
Fifa claims Women’s World Cup sponsorship sell-out, announces Hublot and Itaú deals
Fifa is claiming to have sold out sponsorship packages for the Women’s World Cup, which starts today (Thursday) in New Zealand and Australia, having announced late deals with watch brand Hublot and Brazilian b…
Women’s World Cup sponsors announced late, media standoff hampers activation plans
Fifa left it late to reveal many of the sponsors for this year Women’s World Cup, announcing a host of eleventh-hour deals that echoed the last-minute nature of its media rights sales process.
Sports target existing sponsors to monetise fan engagement on Roblox
Sports are turning to the Roblox multiverse to amplify existing sponsorships, monetise virtual merchandise and engage with difficult-to-reach younger audiences. Matthew Glendinning reports.
Mengniu back with Fifa as it signs on as Women’s World Cup sponsor
Chinese dairy products manufacturer Mengniu has continued its support of Fifa national team tournaments by becoming an official sponsor of the upcoming Women’s World Cup in Australia and New Zealand.
Yadea becomes latest regional sponsor for Women’s World Cup
Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
Fifa eyes partnership experts from its blue chip sponsors to fill key role
Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department
BMO is first brand on board under new Fifa-Concacaf pact
BMO, the Canadian multinational financial services company, has signed a wide-ranging regional sponsorship deal with Fifa that covers the upcoming Women's World Cup and national team competitions run by…
Fifa makes TAB NZ first World Cup sponsor in gambling category
Fifa has signed up TAB New Zealand as the first-ever gambling organisation to be an 'Official Supporter' of a World Cup event
Optus bolsters Fifa Women’s World Cup commitment with sponsorship deal
Fifa has announced that Optus has become a sponsor of the upcoming 2023 Women's World Cup in Australia and New Zealand
Concacaf, Fifa strike sponsorship ‘collaboration’
Concacaf, the governing body for football across North and Central America and the Caribbean, has struck an agreement with Fifa to jointly promote sponsorship opportunities for national team competitions…
AB InBev overlooks Qatar beer ban to expand Fifa deal
AB InBev has expanded its relationship with Fifa, agreeing a new sponsorship deal covering the 2026 men's Fifa World Cup, as well as adding the rights to this year’s Women’s World Cup.