FFF (French Football Federation)
Stage set for bidding war as FFF launches kit supplier tender
The French Football Federation (FFF) has officially launched a new kit and apparel supplier tender process, with competition expected on incumbent Nike from major rivals Adidas and Puma.
Nike on notice as FFF ‘to launch’ kit supplier tender
The French Football Federation (FFF) is set to launch a new kit and apparel supplier tender, two years ahead of current sponsor Nike's deal ending.
Crédit Agricole extends long-term backing of FFF
Financial services group Crédit Agricole has renewed its sponsorship of the French Football Federation (FFF) until 2028.
Arkema doubles down on French women’s football in FFF sponsorship
French multinational chemicals group Arkema, the naming-rights sponsor of France’s top-flight women’s football league, has agreed a deal to sponsor the French women’s national team until 2025.
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France players submit revised image rights proposal to FFF
The French Football Federation (FFF) has received a modified proposal from its national team players for the handling of player image rights after the World Cup in Qatar
Player power puts sponsors in a spin as Mbappé takes a stand
Elite players increasingly refusing to engage with brands they don’t approve of
Sponsor contracts with leagues and federations do not guarantee access to named individuals
KFC France distances itself from criticism of FFF player image rights decision
KFC France has distanced itself from comments made by one of its leading executives on the dispute between the French Football Federation (FFF) and star player Kylian Mbappé over player image rights.
FFF to revise players’ image rights agreement after Mbappé dispute
The French Football Federation has acted quickly to avert the escalation of an image rights dispute with its star attacker Kylian Mbappé.
Konami kicks off France Football Federation deal
The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026
Orange reconnects with French Football Federation until 2026
French telecommunications company Orange has its extended its major partner deal with the French Football Federation (FFF) for four more years, until 2026
Uber Eats adds major FFF deal to Ligue 1 title rights
Home delivery service Uber Eats has become a new sponsor of the French Football Federation (FFF) in a deal running from June 2022 to the Women's Euro 2025
Intersport renews FFF merchandising distribution deal
French sporting goods retailer Intersport has extended its sponsorship and merchandising distribution agreement with the French Football Federation until 2024
Data Snapshot: European FAs 2021-22
Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €398m ($450m) in 2021-22, up about three per cent on last season.
Mondelēz extends with FFF in support of Milka chocolate brand
Food and beverage group Mondelēz International has extended its sponsorship of the French Football Federation until June 2024.
Point.P sponsors top division of women’s football in France
French home improvement company Point.P has signed as an official partner of the Division 1 Féminine, the top-flight women’s football league in France.
Betclic adds French Football Federation rights to Ligue 1 deal
Online sports betting operator Betclic has signed as an official partner of the French Football Federation (FFF) in a five-year deal until the 2026 World Cup
FFF latest sports property to enter NFT market with Sorare deal
The French Football Federation (FFF) has become the first international football governing body to step into the non-fungible token (NFT) market through a licensing deal with digital trading card company…
Data Snapshot: European FAs 2020-21
Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season.
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