FC St. Pauli

German football club St. Pauli has welcomed Puma back as its kit supplier after deciding to no longer manufacture its own jerseys.

German football club FC St. Pauli has announced a new sponsorship agreement with Puma, two years after taking production of the team's kit in-house for sustainability reasons

German 2. Bundesliga club FC St. Pauli has extended its main shirt sponsor deal with telecoms operator Congstar. The new deal will run until the end of the 2024-25 season

In summer 2016, for Under Armour’s first St. Pauli kit, supplier and club worked with agency Nordpol on a campaign that spanned social, PR and at-stadium strands and was led by an online film focused on a redesigned players tunnel.