Record Puma deal ends St. Pauli’s in-house kit experiment

(Jürgen Fromme - firo sportphoto/Getty Images)
(Jürgen Fromme - firo sportphoto/Getty Images)
German football club St. Pauli has welcomed Puma back as its kit supplier after deciding to no longer manufacture its own jerseys.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here

Read this next

Football

Serie A derives marketing benefits from Made in Italy deal

13 Dec 2023
Football

Manchester United deal supports Wow Hydrate's push into Mena and Europe

10 Jan 2024
Football

Orange goes deeper into French football with four-year FFF deal 

30 Oct 2017
Football

BYD deal highlights rise of Arsenal's secondary partner

21 May 2018
Football

Tipico keeps Bwin at bay with Bundesliga International deal

29 Jan 2018