European Tour
Staysure founder aims to multiply seniors revenue in European Tour joint venture
A new joint venture between the European Tour and Ryan Howsam, founder and group chairman of travel insurance provider Staysure, aims to generate three-to-five times the revenue raised by the previous…
European Tour signs three sponsors for ‘UK Swing’
The European Tour has announced three new Official Partners for the ‘UK Swing’ stages of the golf tour – beermaker Estrella Damm, mobile app Swing Index and car brand Porsche.
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European Tour retains Betfred as title sponsor of British Masters
Golf's European Tour has extended its contract with the title sponsor of its British Masters event, gambling brand Betfred
Hero assumes English Open title sponsorship after European Tour schedule disruption
Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.
European Tour agrees Loch Lomond Whiskies sponsorship for UK events
Golf's European Tour has signed up single malt whisky brand Loch Lomond Whiskies to its sponsorship portfolio
European Tour caddies set for new sponsorship opportunity
Golf’s European Tour has entered an agreement with the European Tour Caddies Association (ETCA) to open new avenues of sponsorship potential for those working in the caddie profession.
Commercial Bank continues Qatar Masters title sponsorship
Qatar-based bank Commercial Bank has extended its title sponsorship of the European Tour-sanctioned Qatar Masters golf tournament until 2022
Golf leaves past behind to embrace smartphone connectivity – Cole
European golf is embracing the mobile phone as a “critical” fan engagement and context-based marketing tool, according to Michael Cole, chief technology officer of the European Tour & Ryder Cup Europe.
Maui Jim teams up with European Tour
Sunglasses and eyewear manufacturer Maui Jim has agreed a partnership with golf organisation the European Tour
Club Car extends long-term backing of European Tour
Golf’s European Tour has extended its long-running partnership with electric vehicle manufacturer Club Car.
The two parties have signed a new four-year partnership.
Estrella Damm backing sees prize fund increased for Andalucía Masters
Estrella Damm, the premium lager brand of the Spanish brewing company Damm, has become the new title sponsor of European Tour golf tournament the Andalucía Masters under a five-year deal that will boost …
European Tour partners with Enterprise Rent-A-Car
Golf’s European Tour has agreed a three-year partnership with vehicle rental and mobility company Enterprise Rent-A-Car.
American Golf teams up with European Tour
UK-based golf retailer American Golf has entered into a partnership with the European Tour
Betfred wins title deal with British Masters golf tournament
UK bookmaker Betfred has guaranteed the future of the British Masters for at least another two years, after taking over as the tournament’s new title sponsor.
European Tour teams up with Callaway
Golf’s European Tour has announced golf equipment company Callaway as an Official Partner.
The five-year deal names Callaway as the official driver, golf ball, shoe and golf bag brand of the Tour.
BMW ups commitment to Ryder Cup and European golf
German luxury car brand BMW will commit over $60m (€53m) to its Ryder Cup and European Tour golf sponsorships over the four-year period from 2019 to 2022, after signing four renewals in November.