English Premier League

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The Premier League, the top division of English club football, has agreed a six-year extension to its partnership with US sports apparel and equipment manufacturer Nike
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The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…
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As predicted by SportBusiness International, the Premier League and Coca-Cola Great Britain have announced a three-and-a-half-year partnership, starting in January 2019.
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English Premier League football club West Ham United has extended its partnership with mobile virtual network operator Lycamobile. The east London-based company first partnered with West Ham in 2012
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Sports Sponsorship Insider has undertaken research into 285 properties and 3,390 different brands across the top leagues and competitions in European football
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The Sporting Group International agency has revealed that it is in talks over a collective shirt-sleeve sponsorship deal for a number of English Premier League football clubs.
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The sponsorship market for Asian-facing online betting partners of English Premier League clubs has recovered from the introduction of betting regulations that required operators to meet uncompromising…
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English Premier League football clubs have been given permission to seek shirt sleeve sponsors from next season, according to the Daily Mirror.

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English Premier League team Liverpool has announced a two-year partnership, from 2014-15 to 2015-16, with the Barbados Tourism Authority (BTA).

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GPS technology firm Garmin has agreed a global partnership with English Premier League football club Southampton.

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English Premier League football club Arsenal has signed a three-year extension to its partnership with automotive manufacturer Citroën

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English Premier League football club Stoke City has announced a deal with Warrior to make the US sportswear brand its new official kit supplier.

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Barclays bank will end its title sponsorship of the English Premier League when its current £40m (€49m/$67m)-per-year contract concludes at the end of the 2015-16 season, Sports Sponsorship Insider un…
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UK bookmaker Coral has reached a deal to become the European online betting partner of English Premier League football club Chelsea.

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Property and house prices website Zoopla has opted against renewing its shirt sponsorship deal with English Premier League football team West Bromwich Albion at the end of the current 2013-14 season.

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US quick-service restaurant group Dunkin’ Brands has made its first entry into the English Premier League football market after agreeing a multi-year partnership with Liverpool.

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Sports Sponsorship Insider speaks with Tom Moradpour, vice president of global brand marketing for Carlsberg, on the rationale and objectives of the company’s three-year sponsorship deal to become the O…